What is the slogan of the Corvette?
The Corvette's slogan is "America's Sports Car." This enduring tagline has long defined Chevrolet's two-seat sports car as a symbol of American performance and engineering.
Historical context
Origin and adoption: The phrase began appearing in Chevrolet advertising during the 1950s and became the defining tagline in the 1960s, persisting through multiple generations of the car.
Public recognition: The slogan is widely cited by automotive writers, collectors, and enthusiasts as the core branding of the Corvette, encapsulating its identity as an American sports car.
Current branding
In modern campaigns, Chevrolet continues to link the Corvette with speed, performance, and American innovation. While new promotions may feature model-specific messaging, the overarching identity remains anchored to "America's Sports Car."
Note on variations
In some regional campaigns or special editions, marketing materials may present slight variations or complementary taglines alongside the core slogan. The primary identity, however, remains the same.
Summary
The longstanding Corvette slogan is "America's Sports Car," a tag that has defined the model for decades and continues to shape how the car is marketed and perceived.
