What is the Toyota version of the Scion iQ?
The Toyota version is the Toyota iQ.
In the United States, the same compact car that international markets called the iQ was sold there as the Scion iQ, a badge used by Toyota’s former Scion brand. The Scion brand was discontinued in 2016, and since then there has been no direct Scion-branded iQ in the U.S. market. Worldwide, Toyota marketed the car under the iQ name, reflecting a global branding strategy.
Branding and market strategy
To understand how one car could wear two different names, it helps to look at how Toyota split branding across regions and over time. The iQ was introduced as a city car with a tall hatchback design and a small-displacement engine, intended for urban efficiency. In the United States, Toyota created Scion as a separate brand to appeal to younger buyers, which is why the model appeared as Scion iQ there. In most other markets, Toyota marketed the same vehicle under the iQ name rather than Scion.
Market-by-market overview
Here's a quick market-by-market snapshot of how the model was branded in different regions:
- North America: Scion iQ (sold under the Scion brand from around 2012 until Scion's discontinuation in 2016)
- Rest of the world: Toyota iQ (sold under the Toyota brand with the same underlying design and engineering)
- Legacy: After the Scion brand ended, there was no direct Scion-branded replacement for the U.S. market; the iQ branding largely faded from new-car marketing in many regions
These branding choices illustrate how Toyota pursued regional strategies—using Scion to target a specific demographic in the U.S. while keeping a global Toyota iQ identity elsewhere.
Current status and legacy
As part of the broader shift away from the Scion brand, the Scion iQ was phased out in line with the brand’s 2016 retirement. In practice, that meant no direct Scion-branded successor in the U.S., and in many markets the iQ name was retired as part of a broader realignment of Toyota’s city-car offerings. The vehicle remains a notable example of early-2010s urban-car design and Toyota’s use of badge engineering to reach different audiences.
Summary
The direct Toyota counterpart to the Scion iQ is the Toyota iQ. In the United States, the car existed as Scion iQ, reflecting the separate Scion brand then in use; globally, Toyota marketed essentially the same car under the iQ name. The Scion brand was discontinued in 2016, ending that badge’s association with the model in the U.S., while the iQ name lives on in historical discussions of Toyota’s compact city-car strategy.
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