What make of cars does Ford make?
In short, Ford's current car brands are Ford and Lincoln. A former brand, Mercury, was discontinued in 2010. This article explains which brands Ford currently operates and how its portfolio has evolved over time.
Active car makes under Ford
The two active makes under Ford today cover mainstream mass-market vehicles as well as premium offerings.
- Ford — the global, mass-market brand producing cars, trucks, SUVs, and electrified models.
- Lincoln — the luxury division offering premium sedans, SUVs, and crossovers with a focus on comfort and design.
Together, these brands form Ford Motor Company's core consumer lineup and strategic direction, including electrification and commercial mobility.
Historical brands and ownership
Ford's history includes brands that were once standalone makes or were powerful parts of its portfolio, but are no longer used as separate brands today.
- Mercury — a mid-range brand that Ford discontinued in 2010, ending the Mercury lineup after decades of production.
- Jaguar and Land Rover — Ford previously owned these British luxury brands through Jaguar Land Rover before selling JLR to Tata Motors; they are now independent of Ford.
These historical brands illustrate how Ford's brand portfolio has evolved, shifting focus to its two active makes and to broader mobility initiatives.
Summary: Ford currently markets vehicles under two active makes—Ford and Lincoln. Mercury was retired in 2010, and the company no longer owns Jaguar or Land Rover, which are now part of Tata Motors. The brand portfolio has gradually streamlined toward its two main makes and a growing emphasis on electrification and commercial solutions.
