What models did Dodge make in 1960?
In 1960, Dodge offered a range of passenger cars across its compact, mid-range, and full-size lines. The core lineup for that model year included the compact Dart and Lancer, the mid-range Custom 880, and the full-size Polara and Matador. This article outlines those models and how they fit into Dodge’s overall strategy for 1960.
Overview of the 1960 Dodge lineup
The following list highlights the main Dodge passenger-car models available in 1960 and how they aligned within the brand’s catalog for that year.
- Dodge Dart
- Dodge Lancer
- Dodge Custom 880
- Dodge Polara
- Dodge Matador
These models represented Dodge’s approach to covering entry-level, mid-range, and upper-trim segments within a single model year. Body styles ranged from coupes and sedans to wagons, with various trim levels and options that allowed buyers to tailor a car to their needs.
Details by model
Dodge Dart
The Dart was Dodge’s entry into the compact segment for 1960, positioned to offer practical, economical transportation. It was available in multiple body styles, including two- and four-door sedans, and it served as Dodge’s compact alternative to larger full-size cars in the lineup.
Dodge Lancer
The Lancer name accompanied Dodge’s smaller-car offerings in the 1960 lineup, appearing as part of the compact range alongside the Dart. It provided additional choice within the same size class, typically offered in a couple of body styles.
Dodge Custom 880
The Custom 880 was Dodge’s mid-range line for 1960, bridging the gap between the entry-level models and the higher-end offerings. It included sedans, hardtops, and wagons with more features and a more refined presentation than the base models.
Dodge Polara
The Polara served as Dodge’s flagship full-size model in 1960, available in several body styles from two-door to four-door configurations. Higher trims and optional V8 power helped differentiate Polara from the lighter-duty lines.
Dodge Matador
The Matador was introduced in 1960 as a new full-size model to broaden Dodge’s full-size lineup. Positioned above the entry and mid-range cars in some markets, it offered its own set of body styles and features to appeal to buyers seeking more room and presence.
Summary
For 1960, Dodge consolidated its strategy around five main passenger-car names that covered compact, mid-range, and full-size segments: the Dart, Lancer, Custom 880, Polara, and Matador. Each model offered a range of body styles and trim levels, giving buyers a spectrum of choices from economical daily drivers to more upscale full-size offerings. This lineup laid the groundwork for Dodge’s continuing evolution through the early 1960s.
