What should I pay for a 2023 Ford Bronco Sport?

For 2023, the Bronco Sport sits in a price window roughly from the high $20,000s to the upper $30,000s before destination charges, with higher trims and options pushing the total closer to the mid- to upper-$30,000s. In practice, expect to pay around $29,000 to $38,000 before taxes and fees, and more for out-the-door pricing depending on location and dealer incentives.

Pricing snapshot by trim

Below are rough starting MSRPs for the 2023 Bronco Sport trims. Actual prices will vary by region, dealer, and added equipment.

• Base: starting around $29,000


• Big Bend: starting around $32,000


• Outer Banks: starting around $36,000


• Badlands: starting around $38,000

Prices above reflect official starting prices. Adding options, packages, or dealer-installed accessories will raise the total before any taxes or destination charges.

What affects the price

Several factors determine the final amount you’ll pay for a 2023 Bronco Sport, beyond the base MSRP.

• Trim level and included features — higher trims add leather, upgraded infotainment, advanced driver aids, and off-road gear.


• Optional packages and standalone options — technology packages, upgraded sound, navigation, roof racks, tow packages, and splashes of color or trim accents can add several thousand dollars.


• Destination charge — Ford’s destination charge for the Bronco Sport is a standard add-on and varies by model year; expect it to be a few hundred dollars on top of the sticker price.


• Dealer fees and taxes — regional taxes, title, registration, documentation fees, and potential dealer add-ons can affect the out-the-door price.


• Regional incentives and lease/ financing offers — cash-back offers, low-interest financing, or seasonal promotions vary by region and time of year.


• Vehicle availability and market conditions — low inventory or high demand can shift the price floor somewhat higher at many dealers.

Keep in mind that the numbers above are price guides; the exact amount you pay will depend on your location, the dealer, and any incentives you qualify for.

Smart buying strategies

To maximize value when shopping for a 2023 Bronco Sport, consider these approaches.

• Research MSRP versus actual transaction prices on trusted sources (Kelley Blue Book, Edmunds, TrueCar) for your area.


• Shop several dealers to compare out-the-door quotes, not just the sticker price.


• Ask for an itemized, out-the-door price that includes destination, taxes, and all fees upfront.


• Negotiate the price before considering your trade-in or financing; keep the focus on the vehicle price first.


• Check for current incentives or destabilized pricing around model-year end or seasonal promotions; consider waiting for end-of-month or end-of-quarter deals.


• Consider a certified pre-owned 2023 Bronco Sport if new-car pricing isn’t as favorable, especially with low mileage and a clean history.

With careful comparison and negotiation, you can secure a fair deal on a 2023 Bronco Sport that fits your budget and needs.

Bottom line

Overall, a 2023 Ford Bronco Sport will typically fall within a price range from the low $30,000s to the upper $30,000s before destination charges, depending on trim and options. Always verify the latest MSRPs, check for incentives in your area, and obtain an out-the-door quote to avoid surprises at purchase. The best value often comes from comparing multiple dealers, timing your purchase, and choosing a configuration that balances features with your budget.

Summary

The 2023 Ford Bronco Sport offers a stepped pricing path from Base to Badlands, with MSRP starting roughly around $29,000 and climbing toward the upper $30,000s. Destination charges, options, taxes, and dealer fees will affect the final price. To get the best deal, compare several dealers, seek an itemized out-the-door price, and watch for regional incentives or end-of-month promotions. If a new 2023 model isn’t meeting your price target, a carefully chosen used or certified pre-owned 2023 Bronco Sport can provide solid value with modern features.

How much should I pay for a 2023 Bronco Sport?

2023 Ford Bronco Sport pricing starts at $22,031 for the Bronco Sport Sport Utility 4D, which had a starting MSRP of $30,810 when new. The range-topping 2023 Bronco Sport Heritage Limited Sport Utility 4D starts at $32,047 today, originally priced from $46,250. KBB Fair Purchase Price (national avg.)

Is the 2023 Bronco Sport a good car?

Reviews for the 2023 Ford Bronco Sport are mixed, highlighting its off-road capability and stylish, roomy interior, but also noting its less-refined on-road performance, particularly in braking, and some interior material quality issues. It is generally praised as a capable and fun compact SUV with good ground clearance and a comfortable ride for its class, though some find the base 3-cylinder engine noisy and the 8-speed transmission can be jerky at low speeds.
 
This video provides an overview of the 2023 Ford Bronco Sport's off-road capabilities and on-road driving experience: 55sAnt's Car ReviewsYouTube · Jul 27, 2024
Strengths

• Off-road capability: The Bronco Sport is praised for its off-road performance, especially in the Badlands trim, with a capable all-wheel-drive system, good ground clearance, and various G.O.A.T. (Goes Over Any Type of Terrain) modes. 
• Spacious and stylish interior: Reviewers note the SUV's boxy shape creates a surprisingly open and airy cabin, with good headroom and visibility. The interior is also noted for its modern design and practical features like a split tailgate, storage compartments, and a bottle opener on the back door. 
• On-road comfort and handling: Despite its off-road focus, the ride is considered agreeably smooth and quiet on pavement, and handling is often described as responsive and fun to drive, with no significant compromise compared to on-road focused crossovers like the Ford Escape. 
• Engine power: The optional 2.0-liter EcoBoost engine provides admirable power, making the Bronco Sport feel eager, especially for off-roading. 

Weaknesses

• On-road refinement: The braking and steering are noted as being less refined, with a long stopping distance and a less-than-ideal brake pedal feel. Some reviewers describe the transmission as jerky at low speeds. 
• Interior materials: While the design is modern, some reviews mention that the interior uses some cheap-feeling materials, especially at higher price points. 
• Engine noise: The base 3-cylinder engine is often described as noisy during acceleration, though it performs adequately once up to speed. 
• Limited towing capacity: The Bronco Sport has a relatively low towing capacity, making it unsuitable for heavy loads. 
• Inconsistent features: Some owners have reported issues with features like the infotainment system making noise and not being properly fixed by dealerships. 

Who is it for?
The 2023 Ford Bronco Sport is ideal for those who want a stylish and capable compact SUV for light to moderate off-roading and outdoor adventures but still need it to function well as a daily driver. It may not be the best choice for drivers who prioritize a smooth, quiet, on-road-focused driving experience or a large cargo area. 
You can watch this video to see the interior of the 2023 Ford Bronco Sport and its features: 56sSmail FordYouTube · Oct 12, 2023

How much should I pay for a Ford Bronco Sport?

approximately $31,000 to $34,000
Ford Bronco Sport Purchase and Ownership Costs
The Ford Bronco Sport offers a rugged yet affordable entry into the adventure SUV market, with a price range of approximately $31,000 to $34,000.

Why is no one buying Broncos?

And over the last couple of years there are certain models of the Broncos with dealer markups of $5,000 to $10,000. And some even reaching $20,000. Over MSRP. Which has now led to the Broncos.