What was the previous name of Ford performance?
Ford Performance, the high-performance division of the Ford Motor Company, was previously known as the Ford Special Vehicle Team (SVT). This specialized unit was responsible for developing and producing some of Ford's most iconic and powerful performance vehicles.
The Origins of Ford SVT
Ford SVT was established in 1991 with the goal of creating a dedicated team focused on developing high-performance versions of Ford's production vehicles. The team was composed of engineers, designers, and enthusiasts who shared a passion for creating vehicles that offered exceptional performance, handling, and driving dynamics.
The first vehicle to emerge from the Ford SVT program was the 1993 Ford Mustang SVT Cobra, which featured a more powerful engine, upgraded suspension, and distinctive styling cues that set it apart from the standard Mustang. This model was a critical success and laid the foundation for the SVT brand's reputation for delivering thrilling performance.
The Expansion of Ford SVT
Over the years, the Ford SVT lineup expanded to include a variety of high-performance models, including the Ford F-150 SVT Lightning, the Ford Contour SVT, and the Ford Focus SVT. Each of these vehicles was designed to offer a unique blend of power, handling, and style that appealed to enthusiasts and performance-minded drivers.
In addition to developing its own models, the Ford SVT team also worked closely with other Ford divisions to create special editions and performance variants of existing vehicles, such as the Ford Mustang Cobra R and the Ford Expedition Eddie Bauer.
The Transition to Ford Performance
In 2014, Ford announced that the SVT division would be rebranded as Ford Performance, reflecting the company's broader commitment to developing high-performance vehicles and technologies. This change was part of a larger strategic shift within Ford, as the company sought to better align its performance offerings and capitalize on the growing demand for powerful, engaging vehicles.
Under the Ford Performance banner, the team continued to develop and produce a range of high-performance models, including the Ford Mustang Shelby GT350, the Ford F-150 Raptor, and the Ford GT supercar. These vehicles have continued to uphold the legacy of the former SVT division, delivering exceptional performance and driving experiences to enthusiasts around the world.
In summary, the Ford Special Vehicle Team (SVT) was the predecessor to the current Ford Performance division, which is responsible for developing and producing some of the most iconic and powerful performance vehicles in the Ford lineup. The transition to the Ford Performance brand has allowed the company to further expand its high-performance offerings and solidify its reputation as a leader in the automotive performance market.
