What will happen to Ford car owners in India?
In September 2021, Ford Motor Company announced its decision to cease manufacturing operations in India. This decision has left many Ford car owners in India wondering about the future of their vehicles, including concerns about service, spare parts, and resale value. In this article, we’ll explore what this means for Ford car owners and how they can prepare for the changes ahead.
Why Did Ford Exit the Indian Market?
Ford's decision to exit manufacturing in India was primarily driven by financial losses and an inability to capture a significant market share. Despite being in India for over two decades, Ford struggled to compete with local and global automakers who dominate the market with affordable and fuel-efficient vehicles. The company decided to restructure its operations globally, focusing on more profitable markets and electric vehicle development.
What Does This Mean for Ford Car Owners?
Ford's exit from manufacturing in India does not mean the company is leaving the country entirely. Here’s what Ford car owners can expect:
- Continued Service Support: Ford has assured its customers that it will continue to provide service and maintenance support through its existing dealer network. This includes warranty services and access to genuine spare parts.
- Availability of Spare Parts: Ford has committed to ensuring the availability of spare parts for its vehicles for the foreseeable future. This is crucial for maintaining the longevity of Ford cars already on the road.
- Resale Value Impact: The resale value of Ford cars may be affected due to the perception of reduced brand presence. However, the availability of service and parts should help mitigate this to some extent.
- Shift to Imports: Ford plans to continue selling premium models in India, such as the Mustang, through imports. However, these will cater to a niche market.
While Ford car owners may face some challenges, the company’s commitment to after-sales support should provide some reassurance. Staying informed about service updates and maintaining regular vehicle care will be essential.
Tips for Ford Car Owners in India
To ensure a smooth ownership experience despite Ford’s manufacturing exit, here are some practical tips:
- Stay Connected with Authorized Dealers: Regularly visit authorized service centers for maintenance and updates on spare parts availability.
- Consider Extended Warranties: If available, purchasing an extended warranty can provide additional peace of mind.
- Maintain Your Vehicle: Regular servicing and proper care can help retain the value and performance of your Ford car.
- Monitor Resale Trends: If you plan to sell your Ford car, keep an eye on market trends to make an informed decision.
By following these tips, Ford car owners can continue to enjoy their vehicles without significant disruptions.
Conclusion
While Ford’s decision to stop manufacturing in India has created uncertainty, the company’s commitment to after-sales service and spare parts availability is a positive sign for existing customers. By staying proactive and informed, Ford car owners can navigate this transition smoothly and continue to enjoy their vehicles for years to come.
Frequently Asked Questions
How long will Ford provide service in India?
Fast forward one and a half years since Ford's exit and the company still cares about it's existing Indian customers. Although Ford did promise us service assistance for a decade: Ford customers assured of service for the next ten years. Service operations to continue in 240 cities, out of the current 258 cities.
Why Ford is not selling in India?
Ford stopped producing cars in India for domestic sale in 2021 after struggling to boost volumes and pulled the plug on exports in 2022, effectively exiting the world's third-largest car market which is dominated by Asian rivals.
Is Ford coming back to India in 2024?
Ford is likely to make its India comeback with the 2024 Everest (previously known as the Endeavour here). To celebrate, we drive it up to the roof of the world. Grab a copy of our Oct 2024 issue to read the full story: Subscribe bit.ly/4eoHL12 Amazon https://amzn.in/d/jedRfC.
Can we get Ford parts in India?
Get Genuine Ford Parts only from Ford Authorized Distributor available across India. Your family's safety and vehicle's functioning quality cannot be compromised. That's why you must ensure that you use only Ford genuine parts. They are engineered with precision and promising quality.
Who will service Ford cars in India?
Just Dial-A-Ford at 1800-419-3000 and we will take care of the rest. Get your Ford serviced from the comfort of your home with our Pick-Up & Drop facility.
Who take over Ford in India?
Tata Motors Limited
Tata Motors Limited's electric vehicle arm, Tata Passenger Electric Mobility Limited (TPEML), on Tuesday completed its acquisition of Ford India's manufacturing plant in Sanand, Gujarat.
Why did Ford exit India?
Ford made few mistakes in the Indian market such as majorly its perception of high cost of ownership, the company had to close its India operations because of its wrong investment decision in Sanand, overspending where it didn't benefit consumers and cutting costs where it did.
Is it ok to buy Ford cars now in India?
Lower Prices: As one would expect, the resale value of Ford cars has dropped after the company ended its car production in the country. Thus for the value-conscious consumer, a good quality pre-owned Ford car can now be purchased at a very affordable price in India.
Is Nissan leaving India?
NO! In fact, Nissan has some exciting products planned for us. Attention Readers! Join us on Whatsapp Community for daily auto news updates.
What will happen to Ford cars in India?
The American automobile giant plans a third entry into India, reviving its Chennai facility in Maraimalai Nagar, with an annual capacity of 200,000 vehicles and 340,000 engines for export. Ford Motor Company, after stopping operations in India in 2021, is making a return to the country's automotive scene.
