What year did GM change from CK to RV?
General Motors (GM) changed the naming convention for its full-size pickup trucks from "CK" to "RV" in 1999. This transition marked a significant shift in the company's approach to its truck lineup.
The CK Naming Convention
Prior to 1999, GM's full-size pickup trucks were known by the "CK" naming convention. This designation stood for "C" for the full-size models and "K" for four-wheel-drive versions. The "CK" naming had been in use since the 1960s, and it had become a well-recognized identifier for GM's truck lineup.
The Transition to RV
In 1999, GM decided to change the naming convention for its full-size pickup trucks. The new designation was "RV," which stood for "Rounded View." This change was part of a broader effort by the company to modernize and streamline its truck offerings.
The transition to the RV naming convention was intended to better reflect the updated design and features of GM's full-size pickup trucks. The "Rounded View" moniker was meant to highlight the more aerodynamic and refined styling of the vehicles.
Reasons for the Change
- Modernize the truck lineup and branding
- Highlight the updated design and features of the vehicles
- Streamline the naming convention to better align with industry trends
The change from CK to RV was a strategic move by GM to stay competitive in the full-size pickup truck market. By updating the naming convention and emphasizing the design improvements, the company aimed to appeal to a wider range of customers and maintain its position as a leading manufacturer of trucks.
