When did the Ford Maverick truck come out?
The Ford Maverick arrived as a 2022 model-year pickup, with first customer deliveries beginning in late 2021.
Ford unveiled the Maverick in mid-2021 as an affordable, compact unibody truck built to pair with efficient hybrid and EcoBoost powertrains. It went on sale later that year as the 2022 model and began production in September 2021 at Ford’s Hermosillo, Mexico, with U.S. and Canadian customers taking delivery starting in fall 2021 and into 2022.
Timing and Introduction
Here are the key milestones that mark when the Maverick arrived to the market:
- The Maverick was announced and unveiled in June 2021 as a 2022 model-year pickup.
- It went on sale in fall 2021 in the United States and Canada as a 2022 model year.
- Production began in September 2021 at Ford’s Hermosillo Assembly Plant in Mexico.
- Deliveries to dealers and customers followed in late 2021 and throughout 2022, continuing the 2022 model-year lifecycle into subsequent years.
These milestones illustrate a relatively quick market entry, with visibility and availability expanding from late 2021 onward.
Availability and Market Reach
Below is a snapshot of where and when the Maverick reached customers around the world and how it was rolled out regionally:
- United States: Sold as the 2022 model year, with first deliveries in late 2021 and broad availability throughout 2022.
- Canada: Followed a similar timeline to the U.S., with 2022-model-year Mavericks arriving in late 2021/early 2022.
- Mexico and production: Built at Ford’s Hermosillo plant for North American distribution, reinforcing the model-year 2022 rollout beginning in late 2021.
The Maverick’s cross-border rollout reflected Ford’s strategy to offer an affordable, compact pickup across North America while leveraging the company’s existing manufacturing footprint.
What powered the Maverick and why it mattered
The Maverick was positioned as a versatile, value-oriented pickup built on a unibody platform. It offered a hybrid powertrain as standard for efficiency and an optional turbocharged EcoBoost engine for more traditional pickup performance. Its flexible bed, clever storage options, and entry-level pricing were aimed at urban buyers, outdoor enthusiasts, and tradespeople seeking a practical alternative to larger midsize pickups.
Summary
In summary, the Ford Maverick first entered the market as a 2022 model year in late 2021, with production kicking off in September 2021 at the Hermosillo plant and deliveries beginning across the United States and Canada by late 2021 and into 2022. It marked Ford’s return to a compact, affordable pickup with modern powertrain choices and practical versatility, carving a new space in the modern truck market.
