When did the Ford Maverick truck first come out?
The Ford Maverick first came out in 2021 as a 2022-model-year pickup, with its public reveal in June 2021 and on-sale in fall 2021. Production began in late 2021 at Ford’s Hermosillo, Mexico plant.
Release timeline
Key milestones in the Maverick's public debut, on-sale date, and production start.
- June 8, 2021: Ford officially unveils the Maverick to the public at a dedicated event and accompanying press release.
- Fall 2021: The Maverick goes on sale in the United States as a 2022 model year.
- Late 2021: Production begins at Ford's Hermosillo Assembly Plant in Sonora, Mexico.
These milestones illustrate how Ford moved from concept to showroom in a relatively short span, aiming to introduce a compact, efficient pickup to a market hungry for versatility and value.
Context and market impact
Designed to fill a niche for buyers seeking a small, affordable, fuel-efficient pickup, the Maverick combines unibody construction with practical features and an available hybrid powertrain. Its launch complemented Ford’s broader truck lineup by offering a lower-entry price point and strong city-friendly maneuverability, while still delivering bed space and modest towing capability.
Summary
In brief: Ford unveiled the Maverick in June 2021, it went on sale as a 2022 model year in Fall 2021, and production began late in 2021. The truck marked Ford’s entry into a growing segment of compact, efficient pickups aimed at value-conscious buyers.
