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When did Toyota come out with Crown?

The Crown first appeared in 1955, launched in Japan as the Toyopet Crown. It has since grown into Toyota's longstanding flagship sedan, evolving through numerous generations and markets to remain a core part of the company's luxury lineup.


Origins of the Crown


In the mid-1950s, Toyota introduced a new sedan aiming to blend reliability with a touch of premium styling for Japanese families: the Toyopet Crown. This model established a premium position within Toyota’s domestic lineup and laid the groundwork for a nameplate that would endure for decades.


First model and branding


The initial Toyopet Crown arrived in 1955 in Japan. Early export attempts used the Toyopet branding, while the domestic model carried the Crown name to emphasize its upscale image.


Global expansion and modern era


As Toyota broadened its reach beyond Japan, the Crown line followed, becoming a symbol of the brand's luxury sedan ambitions in multiple markets. In the modern era, the Crown has continued to evolve with updated styling and powertrains, including hybrid options, while maintaining its premium heritage.


Current presence and branding nuances


Branding has varied by country over the years; in some markets the Crown has been marketed under the Toyopet banner, while in others it has appeared as a standalone Crown model or family of variants. The Crown’s evolution mirrors broader shifts in Toyota’s approach to luxury and market strategy.


Below is a concise timeline of key milestones in the Crown’s history.



  1. 1955: Introduction of the Toyopet Crown in Japan, marking the birth of the Crown lineage.

  2. Late 1950s–1960s: Expansion into export markets under the Toyopet name, helping establish an international presence.

  3. 1980s–2000s: Generational redesigns and consolidation as Toyota’s premier sedan in Japan and selected markets.

  4. 2000s–present: Integration of hybrid technology and ongoing evolution to meet modern safety and efficiency standards.


These milestones illustrate how the Crown originated in postwar Japan and evolved into a long-running, multi-generation model that has navigated branding and market changes across decades.


Summary


The Toyota Crown began in 1955 as the Toyopet Crown in Japan. Since then, it has grown into Toyota’s flagship luxury sedan, enduring through numerous generations and market shifts while adapting to new technologies and design trends to stay relevant in Toyota’s lineup.

Why is the Toyota Crown not selling?


The Toyota Crown is not selling well due to its awkward market position between a sedan and an SUV, a high price point for a mainstream-badged vehicle, and a lack of consumer familiarity with the model in the North American market. The vehicle replaced the larger, traditional Avalon, but its lifted, crossover-like sedan style doesn't fit neatly into buyer preferences, which have shifted heavily towards conventional SUVs. 
Key reasons for low sales

  • Confusing market segment: The Crown has a unique design that combines sedan proportions with a higher, crossover-like stance, which creates an identity crisis in a market that is largely divided between traditional sedans and SUVs. 
  • High price point: The 2024 model starts at over $40,000$ 40 comma 000$40,000, and some consumers are hesitant to spend this much on a car with a Toyota badge, especially when compared to more established luxury brands or more familiar Toyota models. 
  • Replaced a declining segment: The Crown took the place of the Avalon, a large sedan that was already experiencing declining sales due to the market's shift to SUVs and crossovers. 
  • Lack of consumer familiarity: The Crown was not sold in the US for decades, so the nameplate lacks the brand recognition and history that might have helped it succeed like some other revived models have. 
  • Competition: It faces strong competition from both traditional sedans and a vast number of SUVs and crossovers already available in the market. 
  • Inconsistent branding: Toyota's attempts to position the Crown as a more interesting and unique vehicle may not resonate with mainstream buyers who are more accustomed to the brand's conventional offerings. 



What Toyota model did the Crown replace?


Toyota Avalon
The new Toyota Crown hybrid vehicle does replace the Toyota Avalon. The new Toyota Crown hybrid sedan offers premium interior finishes, high-quality design details, and a unique exterior. We look forward to showing off the latest Toyota sedan that is making its way to Paul Miller Toyota, serving Clifton, NJ, drivers.



What year did they start making Toyota Crowns?


The Toyota Crown's first year of production was 1955. It was Toyota's first mass-produced passenger car and was initially released as the "Toyopet Crown" in Japan.
 

  • Debut: The first generation was introduced in 1955. 
  • Market: It was initially sold in Japan and became Toyota's premium sedan for that market. 
  • US introduction: The Crown was the first Toyota model to be sold in the United States, with imports beginning in 1958. 
  • Engine: The first-generation model was powered by a 1.5-liter engine. 



Is a Toyota Crown bigger than a Camry?


Yes, the Toyota Crown is slightly larger than the Camry, being a bit longer and taller, though their interior dimensions are similar. The Crown has a higher ride height, similar to an SUV, while the Camry is lower and wider, offering slightly more headroom.
 
Exterior and size

  • Length and height: The Crown is slightly longer and taller than the Camry. 
  • Width: The Camry is slightly wider than the Crown. 
  • Ground clearance: The Crown has more ground clearance, giving it a more SUV-like stance. 

Interior and cargo
  • Passenger volume: Both vehicles have nearly identical total passenger volumes. 
  • Headroom: The Camry offers slightly more headroom. 
  • Cargo space: The trunk space is very similar between the two models, with the Crown having a slight edge (15.2 cu-ft vs. 15.1 cu-ft). 


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.