Which car is the highest price in Toyota?
The Toyota Century is the brand’s most expensive model, with standard versions typically priced around 20–25 million yen (roughly $180,000–$230,000); a limited Century Royal edition can be priced even higher. If you include Toyota’s luxury division Lexus, there are pricier options, but within Toyota-branded vehicles, the Century leads the price chart.
Context: Why the Century sits at the top
The Century is Toyota’s flagship luxury sedan, historically produced for the Japanese market and aimed at delivering executive-level comfort and craftsmanship. Its pricing reflects exclusivity, bespoke options, and limited distribution, rather than mass-market volume. This makes the Century the apex of Toyota’s non-Lexus lineup in terms of sticker price.
Here is a snapshot of the current top-price leaders in Toyota's own lineup.
- Toyota Century: The brand’s flagship luxury sedan, primarily sold in Japan. It sits at the high end of Toyota’s pricing, with standard configurations typically in the tens of millions of yen range (about 20–25 million yen, roughly $180,000–$230,000 before taxes and options).
- Toyota Century Royal: A higher-spec, limited-edition variant of the Century. It commands a price above the standard Century and is produced in smaller quantities through specialized channels in Japan; exact pricing varies by configuration.
Concluding: These two models represent the apex of Toyota’s domestic pricing. In the global market, including all Toyota-badged vehicles, some Lexus models can exceed these prices, but those are outside the Toyota badge itself.
Broader context: Toyota vs. Lexus in pricing
Because Lexus operates as Toyota’s luxury division, its models can carry higher price tags than Toyota-branded vehicles. Models such as the Lexus LX or LC often surpass typical Toyota pricing, reflecting brand positioning rather than a direct comparison of the Toyota badging alone.
Notes on availability and pricing accuracy
Prices fluctuate with currency exchange, taxes, and optional equipment. The Century’s market focus remains Japan, with exports limited to specialized arrangements. For the most current price, consult an official Toyota dealer or Japanese-market catalog.
Summary
In Toyota’s lineup, the Century is the top-priced model, with the Century Royal as a higher-spec, limited edition that can push prices even further. If you broaden the scope to include Lexus, some luxury models can exceed Toyota’s highest prices, but within Toyota’s own badges, the Century holds the title for the highest price as of 2024–2025.
