Who buys the most Toyota?
The United States is Toyota's largest single-country market by vehicle sales.
To understand who buys the most Toyotas, the article compares sales by country and region and looks at who the buyers are—retail customers, rental and corporate fleets, and government procurement. Toyota’s footprint spans North America, Asia, Europe, and beyond, and the ranking of markets can shift with model mix, incentives, and regulatory changes. This piece outlines the major markets and explains who the biggest purchasers are in practice.
Major markets: where Toyota sells the most cars
Below is a snapshot of the country markets that account for the bulk of Toyota’s global volume. The United States has historically been the top single-country market, with China and Japan following closely, and Europe contributing a steady share as well.
- United States
- China
- Japan
- Europe (including Germany, the UK, France, Italy, and others)
- Rest of Asia and Oceania
In practice, the share of sales by market shifts year to year, but the United States remains the dominant single-country buyer for Toyota, with China and Japan as the next major markets in most recent years. The regional mix reflects consumer preferences, regulatory environments, and Toyota's manufacturing and distribution network.
Who are the buyers? retail vs fleets
Understanding "who buys" Toyota involves looking at buyer types. In many markets, the majority of Toyota sales go to private retail customers purchasing for personal use, but fleets—rental car companies, corporate fleets, and government procurement—also account for a meaningful portion of volume.
Retail customers
Retail buyers are typically attracted to Toyota's reliable sedans and crossovers, with models like the Camry, Corolla, and RAV4 driving higher-volume sales in the United States and Europe.
Fleet and rental buyers
Fleet buyers, including rental car firms and corporate fleets, provide a significant supplementary share in the United States and other markets, helping to stabilize demand and introduce the brand to a broad audience.
Model mix and regional differences
In China, for example, Toyota's joint-venture models are tailored to local preferences and regulations, while in Europe, hybrid and plug-in models have driven growth in many markets.
Summary
Overall, the United States is Toyota's largest single-country buyer, with China and Japan close behind in global market share. Retail customers drive the majority of sales in many markets, while fleets and government procurement contribute notable volumes, varying by country and model mix. Toyota's strategy continues to balance demand across regions while expanding electrified options.
Who is Toyota's biggest customer?
The main audience in terms of Toyota demographics is younger-to-older middle age consumers, in the 30 to 50 years bracket.
Who is the largest dealer of Toyota?
Longo Toyota in El Monte, CA, is widely recognized as the largest Toyota dealership in the world, based on its high volume of sales and large physical footprint. It has consistently sold the most new vehicles for decades and is a record-holder for monthly sales volume.
- Location: El Monte, California
- Recognition: Known as the largest Toyota dealership in the world based on sales volume and physical size
- Sales record: Has set multiple world records for new vehicle sales in a single month
- Parent company: Owned by Penske Automotive Group
Who buys the most Toyota cars?
Toyota brand and Lexus sales were similarly 1.4% lower worldwide, but sales outside Japan increased to a record 8.7 million cars. Daihatsu sales were sharply down, while Hino sales were also weaker. The largest country markets for Toyota cars were again the USA, China, and Japan.
Who sells the most Toyotas in the US?
Longo Toyota
Longo Toyota has earned its reputation as the highest-volume Toyota dealer in the United States due to decades of exceptional service and customer satisfaction. Known for its expansive inventory, Longo Toyota offers an unmatched selection of new and preowned vehicles to suit every need and budget.
