Who is Buick owned by?
Buick is owned by General Motors (GM).
Buick operates as a premium-to-mid-range automotive brand within GM's global portfolio and is overseen by GM as the parent company. This article explains the ownership, structure, and how it shapes Buick's strategy and products.
Ownership at a glance
The following bullets provide a concise view of Buick's corporate ownership and relationship to its parent company.
- Parent company: General Motors (GM).
- GM is an American multinational corporation that designs, manufactures, and sells vehicles and vehicle parts worldwide.
- Buick functions as a brand/division within GM's North American operations.
- GM is a publicly traded company (NYSE: GM) and owns multiple brands, including Buick, Cadillac, GMC, and Chevrolet.
Understanding this ownership helps explain Buick's product strategy, showroom placement, and global distribution within GM's corporate framework.
Historical context and current positioning
To understand Buick's ownership, it's helpful to review its history within General Motors and how that relationship informs its current market position.
Origins within GM
Buick began as an independent company and joined General Motors in 1908, becoming one of GM's core brands. Since then, Buick has operated under GM's umbrella, benefiting from shared platforms, technology, and distribution networks.
Current market positioning
Today, Buick emphasizes a lineup centered on crossovers and SUVs with a focus on comfort and value, while remaining part of GM's broad brand ecosystem. Ownership by GM ensures alignment with the automaker's North American and global strategy.
Implications for customers
For buyers, Buick's ownership by GM means access to GM's engineering resources, financing options, and a unified warranty and service network across GM's dealer footprint.
Summary
Buick is owned by General Motors (GM), a U.S.-based multinational automaker. As a division within GM, Buick benefits from the company's engineering, manufacturing, and distribution capabilities. This parentage places Buick within GM's broader brand ecosystem, shaping its product roadmap, dealer network, and market strategy.
