Who is the Chevy spokesman?
As of 2025, Chevrolet's public-facing spokesperson is Steve Majoros, the Chief Marketing Officer of Chevrolet. He serves as the brand's primary voice in media, advertising, and official statements. Spokesperson assignments can change with leadership shifts, and Chevrolet also draws on other executives or campaign ambassadors for specific messages.
In the car industry, the term "spokesperson" can refer to the lead communicator for the brand, not just a single individual. This article outlines who holds that role for Chevrolet, what the role entails, and how to verify quotes and statements from the company.
Who is Steve Majoros and what is his role?
Steve Majoros is Chevrolet's Chief Marketing Officer, a position that places him in charge of brand strategy, advertising, and public messaging. In practice, he acts as the primary public face of Chevrolet in media briefings, launches, and major campaigns, coordinating with GM's communications team and external partners.
Key responsibilities of Chevrolet’s spokesperson
The following list describes the typical duties and functions of the Chevrolet spokesperson role within the brand's communications ecosystem:
- Articulate Chevrolet's brand messaging across media interviews, press releases, and speeches
- Oversee the development and approval of official statements, slogans, and campaign language
- Coordinate with advertising agencies and product teams on campaign ideas and launches
- Represent Chevrolet at auto shows, media events, and investor briefings
- Monitor public reception and adjust messaging to maintain brand image
Understanding these duties helps explain why the spokesperson is often the Chief Marketing Officer or another senior marketing executive, rather than a separate PR officer.
How to verify the latest Chevrolet spokesperson
Because corporate leadership can change and new campaigns may feature different voices, it’s prudent to verify the current spokesperson through official channels.
- Check Chevrolet's official press releases and newsroom for statements attributed to the company or its spokesperson
- Review the GM corporate press room or media contacts page for the designated spokesperson
- Look for recent interviews or keynote remarks from Chevrolet’s Chief Marketing Officer
- Note that campaign-specific spokespeople or brand ambassadors may also speak on behalf of the brand for particular events
For the most up-to-date confirmation, consult Chevrolet’s official communications or get in touch with the GM media relations team.
Recent campaigns and notable statements (context)
Chevrolet typically ties its public voice to major campaigns such as new model launches, safety initiatives, or performance messaging. When you see quotes from the brand in mass media, they are often produced under the oversight of the CMO and the broader marketing team.
These details illustrate how the role operates in practice and why the spokesperson can be identified with the chief marketing executive, though the brand may also deploy other executives or talent for specific campaigns.
Summary
The top public-facing spokeswoman/voice for Chevrolet is generally the Chief Marketing Officer. As of 2025, Steve Majoros is the executive leading Chevrolet’s marketing and brand communications. Campaigns may feature other officials or brand ambassadors, so for the latest quote or statement, always check Chevrolet’s official newsroom or GM media relations.
Who is the voice of the Chevy commercial?
John Cusack was the voice for Chevrolet in the U.S. for a period, taking over from Tim Allen for the "Anthem" campaign. Bill DeWees was the voice for the global "Find New Roads" campaign, while other actors like William Dougan have also voiced specific national campaigns, such as a 2023 Silverado commercial.
- John Cusack: Replaced Tim Allen as the voice of Chevrolet for the U.S. market, starting with the "Anthem" campaign.
- Bill DeWees: Signed as the global signature voice for Chevrolet's "Find New Roads" campaign, which was a worldwide campaign.
- William Dougan: Voiced a 2023 Chevy Silverado commercial.
Who sings the Chevy commercial song "Like a Rock"?
Bob Seger sang the song "Like a Rock," which was featured in the long-running Chevrolet truck commercial campaign. The campaign ran from 1991 to 2004 and used the song to emphasize the strength and durability of Chevy trucks.
You can watch this video to see one of the Chevy commercials with Bob Seger's song: 30seccIefechanYouTube · Sep 30, 2007
- Artist: Bob Seger
- Song: "Like a Rock"
- Campaign: Chevrolet truck commercials, 1991-2004
- Reason for use: The song's lyrics about strength and durability were seen as a perfect fit for promoting Chevy trucks.
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