Who makes Optra?
Optra was a line of business-oriented laser printers produced by Hewlett-Packard (HP). The Optra branding is no longer active, with HP Inc. focusing on newer printer lines.
Overview of Optra
Optra referred to HP’s family of networked laser printers aimed at workgroups and small to mid-sized offices. Introduced during the late 1990s and carried through the 2000s, the lineup covered both monochrome and color options designed for enterprise print fleets.
Product scope
HP marketed Optra devices as robust, network-ready printers intended for higher-volume environments, often integrating with corporate print management and centralized IT support. The branding encompassed several models that varied in speed, memory, and paper-handling capabilities.
Key facts about the Optra brand:
- Manufacturer: Hewlett-Packard (HP)
- Product family: laser printers (enterprise-oriented)
- Target market: business and enterprise environments
- Status: discontinued; replaced in HP’s lineup by other branding
- Related corporate branding: HP Inc. (post-2015 split) continues to market modern printers under LaserJet and Color LaserJet lines
In short, Optra was HP’s business-focused laser-printer line, but it is no longer marketed as part of HP’s current product portfolio.
Current status and corporate context
Since HP’s split in 2015, HP Inc. has continued to develop and sell printers under newer branding, with LaserJet and Color LaserJet serving as the mainstay for enterprise printing today. The Optra name remains a historical reference within HP’s printer lineage rather than an active product line.
How Optra fits within HP’s modern lineup
Today, HP Inc. positions its printer offerings around established lines such as LaserJet, Color LaserJet, PageWide, and DesignJet for large-format work, rather than the older Optra branding. This reflects HP’s broader strategy to standardize support, drivers, and fleet management across contemporary devices.
Key points about current branding and ownership:
- Current primary company: HP Inc. (after the 2015 corporate split)
- Active product families: LaserJet, Color LaserJet, PageWide, and DesignJet
- Optra status: historical reference; no active Optra models in production
In sum, Optra was HP’s former line of business printers, now retired as HP shifted focus to newer, standardized printer families under HP Inc.
Summary
Optra was a Hewlett-Packard (HP) line of enterprise-oriented laser printers that has since been retired. Today, HP Inc. markets printers under brands such as LaserJet and Color LaserJet, while Optra remains a historical footnote in HP’s printer lineage. If you are researching legacy Optra devices, you’ll primarily encounter them in older IT inventories and documentation rather than in current product catalogs.
