Who makes the Ram Rampage?
The Ram Rampage is built by Ram Trucks, the Ram brand of Stellantis. In practice, it is manufactured by Fiat Automóveis S.A. in Brazil, using the Fiat Strada platform as its engineering base for Latin American markets.
The Rampage represents Ram’s push into the compact pickup segment in parts of the world outside the United States, leveraging Stellantis’ cross-brand platform strategy. This article explains who makes the Rampage, where it’s built, and how it fits into the broader corporate structure.
Brand and Production Overview
Understanding the Rampage starts with the brands and plants involved. Ram is a Stellantis brand focused on trucks, but the Rampage relies on Fiat’s regional manufacturing network to reach its markets.
Key production and partnership details:
- Manufacturer/Brand: Ram Trucks, the pickup division of Stellantis.
- Manufacturing partner/facility: Fiat Automóveis S.A. (Brazil).
- Base platform: Fiat Strada platform, adapted for Ram’s branding and features.
- Regional focus: Latin American markets where Ram sells the Rampage.
In this arrangement, Ram leverages Fiat's regional manufacturing capabilities to offer a Ram-badged small pickup in Latin America, rather than maintaining a separate Ram-only production line for this model.
Platform, Design, and Market Position
Beyond who makes it, the Rampage highlights Stellantis’ approach to platform sharing and regional branding. It uses Fiat’s engineering as a base while adopting Ram’s styling, trims, and marketing to fit its target buyers.
Shared components and regional strategy:
- Shared components with Fiat Strada, including engines and suspension in many markets.
- Brand differentiation comes from Ram styling, features, and trim levels rather than a unique engineering base.
- Manufacturing relies on Fiat’s Latin American facilities rather than a dedicated Ram plant.
The Rampage’s production model demonstrates how Stellantis uses cross-brand collaboration to expand product coverage in regional markets without duplicating manufacturing capacity.
Context and Market Position
The Rampage sits at the intersection of Ram’s global strategy and Fiat’s regional manufacturing footprint. It also serves as a modern example of how a large multinational company can badge a vehicle from a partner brand while maintaining distinct market positioning for each brand.
Summary
The Ram Rampage is made by Ram Trucks, the Ram brand of Stellantis, and assembled by Fiat Automóveis in Brazil, using the Fiat Strada platform as the foundation. This arrangement underscores Stellantis’ cross-brand platform sharing and regional manufacturing approach, with Ram targeting Latin American buyers.
