Who sponsors the Lexus racing?
Lexus, the luxury vehicle division of Toyota Motor Corporation, is a major sponsor of various racing events and teams around the world. The company's involvement in motorsports is a strategic move to showcase its high-performance vehicles and enhance its brand image among enthusiasts and racing fans.
Lexus' Racing Sponsorships
Lexus has a diverse portfolio of racing sponsorships, covering a wide range of motorsport disciplines. Some of the key events and teams that Lexus sponsors include:
- IMSA WeatherTech SportsCar Championship: Lexus is a prominent sponsor and manufacturer in this premier North American sports car racing series, with its Lexus RC F GT3 cars competing in the GT Daytona class.
- Super GT Series: Lexus is a major participant in the Super GT series, a popular Japanese touring car championship, fielding its Lexus LC500 models in the GT500 class.
- Nürburgring 24 Hours: Lexus has been a regular participant in the iconic 24-hour endurance race held at the Nürburgring circuit in Germany, showcasing the performance capabilities of its vehicles.
- Lexus Racing Teams: The company supports several professional racing teams, such as Lexus Team KeePer TOM'S and Lexus Team LeMans, which compete in various national and international championships.
By sponsoring these high-profile racing events and teams, Lexus aims to connect with motorsport enthusiasts, demonstrate the performance and reliability of its vehicles, and enhance its brand image as a premium automotive manufacturer.
Reasons for Lexus' Racing Involvement
Lexus' involvement in motorsports serves several strategic purposes:
- Brand Awareness and Positioning: Racing provides Lexus with a platform to showcase its vehicles and brand to a passionate and engaged audience of motorsport fans, helping to enhance its image as a performance-oriented luxury brand.
- Technology Transfer: The lessons learned and innovations developed through Lexus' racing programs can be applied to the company's production vehicles, improving their performance, handling, and overall driving experience.
- Customer Engagement: Lexus organizes various racing-related events and experiences for its customers, allowing them to engage with the brand and its motorsport activities, fostering brand loyalty and enthusiasm.
- Competitive Advantage: Lexus' racing involvement helps the company stay at the forefront of automotive technology and performance, allowing it to compete more effectively in the luxury vehicle market.
By strategically aligning itself with the world of motorsports, Lexus is able to leverage the excitement and prestige of racing to enhance its brand image, showcase its technological capabilities, and engage with its target audience of performance-oriented luxury consumers.
What is the history of the Lexus race?
The first race participation for Lexus came in 2002, at the historic Daytona 24-hour race. From 2004 Lexus began participation in the prototype class, and from 2006 to 2008, its cars won three straight victories in the 24 Hours At Daytona race. From 2010 to 2013, Lexus competed in the BUBBA 1000 off-road races.
What does the TRD logo stand for?
If you've ever noticed "TRD" badging on a Toyota vehicle, you might have wondered what this acronym stood for and why many Toyota vehicles have this embossed on the body of the product. In short, TRD stands for Toyota Racing Development, and it is a sign that the Toyota in question is equipped for performance.
Who is behind Lexus?
Lexus is the luxury vehicle brand owned by the Toyota Motor Corporation. Like Toyota, Lexus is headquartered in Japan, but its vehicles are manufactured around the world so Riverview drivers like yourself can enjoy the luxury that a Lexus vehicle has to offer.
Does Lexus have a racing team?
2025 LEXUS RACING LINEUP
DALLAS (January 8, 2025) – Vasser Sullivan and Lexus Racing today announce the driver lineups for the SealMaster-liveried No. 12 and No. 14 Vasser Sullivan Lexus RC F GT3s set to compete in the 2025 IMSA WeatherTech Sportscar Championship.
Who does Lexus compete with?
The New 2025 Lexus ES 350 stands out as a compelling option in the luxury midsize sedan segment, offering a blend of comfort, refinement, and reliability that sets it apart from its competitors. Let's explore how the ES 350 compares to some of its key rivals: the Acura TLX, Cadillac CT5, INFINITI Q50, and Genesis G80.
Does Lexus have a Formula 1 team?
The Lexus F1 Team is proud to officially confirm the drivers of next season ahead of the 5th MMS Formula One Season: the underrated Jakub Kubussekk drives the #99 car and upcoming talent of F1, Hannah Eastwood, drives the #10 car.
Does Toyota have a racing team?
17, 2024) – Toyota Motor North America (TMNA) announced today that its racing division, Toyota Racing, will formally become Toyota Gazoo Racing North America prior to the start of the 2025 motorsports season with all of its motorsports efforts competing under the global Toyota Gazoo Racing (TGR) banner.
Why did Toyota quit the F1?
Toyota withdrew from F1 at the end of 2009 amid the global economic crisis. But that decision might have been very different had it delivered on the potential of what was a very quick car at times.
Is Lexus racing development real?
Toyota Racing Development (also known by its abbreviation TRD) is the in-house tuning shop for all Toyota and Lexus (and formerly Scion) cars. TRD is responsible both for improving street cars for more performance and supporting Toyota's racing interests around the world.
Who is affiliated with Lexus?
Toyota Motor Corporation
Lexus is a division of Toyota Motor Sales, U.S.A., Inc., a wholly owned subsidiary of Toyota Motor Corporation. For further information on investing in Toyota Motor Corporation, please click below.
