Who typically buys Subarus?
Subaru vehicles have carved out a unique niche in the automotive market, attracting a loyal and diverse customer base. Known for their reliability, safety features, and all-wheel-drive capabilities, Subarus appeal to a wide range of drivers. In this article, we’ll explore the typical demographics and characteristics of Subaru buyers and why these vehicles resonate with them.
Subaru's Core Customer Demographics
Subaru buyers often share certain traits and preferences that align with the brand's values and vehicle offerings. Here are some of the key demographics:
- Outdoor Enthusiasts: Subaru's all-wheel-drive system and rugged design make it a favorite among those who enjoy hiking, camping, skiing, and other outdoor activities.
- Environmentally Conscious Drivers: Subaru has a strong reputation for environmental stewardship, including its zero-landfill manufacturing plants and eco-friendly initiatives, which attract eco-conscious buyers.
- Families: Models like the Subaru Outback and Forester are popular among families due to their spacious interiors, safety ratings, and reliability.
- Pet Owners: Subaru actively markets to pet owners, offering pet-friendly accessories and emphasizing the spaciousness and comfort of their vehicles for furry companions.
- Young Professionals: Many young professionals are drawn to Subaru for its affordability, practicality, and modern features.
These groups are united by their appreciation for Subaru's commitment to safety, durability, and versatility, making the brand a practical choice for a variety of lifestyles.
Why Subaru Appeals to These Buyers
Subaru's appeal lies in its ability to meet the specific needs of its target audience. Here are some reasons why these buyers choose Subaru:
- All-Wheel Drive: Subaru offers standard all-wheel drive on most of its models, providing excellent traction and control in various weather conditions.
- Safety Features: Subaru vehicles are consistently rated highly for safety, with features like EyeSight Driver Assist Technology and advanced crash protection.
- Reliability: Subaru has a reputation for building long-lasting vehicles, which is a key factor for buyers looking for value and dependability.
- Resale Value: Subarus tend to hold their value well, making them a smart investment for budget-conscious buyers.
- Brand Loyalty: Subaru fosters a strong sense of community among its owners, which contributes to high levels of customer satisfaction and repeat purchases.
These factors combine to create a vehicle lineup that resonates with a wide range of buyers, from adventurous individuals to practical families.
Conclusion
Subaru's unique blend of safety, reliability, and versatility has earned it a dedicated following among outdoor enthusiasts, families, environmentally conscious drivers, and more. Whether you're navigating snowy mountain roads or simply looking for a dependable family car, Subaru offers a vehicle that fits your needs. At Kevin's Autos, we understand the importance of maintaining your Subaru to keep it running smoothly for years to come. If you own a Subaru or are considering purchasing one, feel free to reach out to us for expert advice and service!
Frequently Asked Questions
What type of person drives Subaru?
There's a reason you see so many Outbacks on the roads around Red Hook, and that's because of its appeal to a variety of different types of drivers. From outdoorsy adventurers to families, commuters to road trippers, the Outback makes it easy to enjoy the feel of the drive, no matter where you're heading.
What is the average age of a Subaru buyer?
The average age of a Forester buyer today is 62 versus 60 for the auto industry.
Who buys the most Subarus?
As you can see from our chart of the top 10 states for the brand, Subaru does well where the weather is not always delightful. The top three states on our list are geographically close, with Vermont, Maine and New Hampshire all being Subaru strongholds for sales.
Who usually buys Subaru cars?
One thing won't change: Subaru's emphasis on the relatively upscale buyer who values freedom and frugality. Subaru managers think that's a market of up to 60 million buyers - far larger than the niches of academics, tree huggers, and gays and lesbians that it's long been associated with.
What demographic drives Subaru?
Customers ages 18 to 24 are attracted to Subaru more than many other car brands.
How long do people keep their Subarus?
The longevity of Subaru vehicles can vary based on factors such as maintenance, driving conditions, and overall care. In McKinney and surrounding areas, many Subaru owners report their cars lasting between 200,000 to 300,000 miles, or about 10 to 15 years, without major issues, particularly with regular servicing.
Why do people still buy Subarus?
Easy. Subaru sells cars how we remember them. Slow, low windowlines with lots of glass, decent ground clearance, and relatively comfortable. In contrast many other brands are going all-in on sporty styling, stiff suspensions, and gunslit DLOs.
Who is Subaru's target audience?
Active lifestyle, nature lovers, and pet owners are among the key characteristics of Subaru's target audience. To further understand their target market, Subaru conducted extensive market research and analysis. They found that their customers value reliability, safety, and versatility in their vehicles.
Is Subaru a liberal car?
conservatives, including car brands. The survey found that just 16% of conservatives would consider purchasing a Subaru compared to 28% of liberals. Here are the top three brands from liberals and conservatives and how their peers across the aisle feel about the same brand.
What is the Subaru stereotype?
The stereotype of Subaru as a "lesbian car" is primarily due to the company's targeted marketing towards LGBTQ+ communities, its image of inclusivity, and the practicality of its vehicles that appeal to outdoor lifestyles.
