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Why are car grilles getting so big?

In recent years, the grilles on many new cars have been growing significantly larger in size. This trend has been observed across various vehicle segments, from sedans to SUVs. The increasing prominence of these oversized grilles has sparked discussions among automotive enthusiasts and designers about the reasons behind this design shift.


The Shift Towards Larger Grilles


The growing size of car grilles can be attributed to several factors, including aerodynamics, styling, and brand identity. Automakers have been experimenting with larger grilles to improve airflow and cooling for more powerful engines, as well as to create a more aggressive and distinctive visual presence on the road.



  • Aerodynamics: Larger grilles can help improve airflow and cooling for more powerful engines, which are becoming increasingly common in modern vehicles. This helps to maintain optimal engine performance and efficiency.

  • Styling: Oversized grilles have become a popular design trend, with many automakers using them to create a more bold and imposing front-end appearance. This can help a vehicle stand out in a crowded market and reinforce the brand's design language.

  • Brand Identity: Some automakers have embraced larger grilles as a way to strengthen their brand identity and make their vehicles more recognizable on the road. This can be particularly important for luxury and high-performance brands, which often use distinctive grille designs as a signature element.


While the trend towards larger grilles has been widely observed, not all automakers have embraced this design approach. Some have opted for more subtle or integrated grille designs, focusing on aerodynamics and efficiency rather than visual impact.


The Debate Around Oversized Grilles


The growing prevalence of oversized car grilles has sparked a debate among automotive enthusiasts and designers. Some argue that the trend has gone too far, with grilles becoming disproportionately large and detracting from the overall aesthetic of the vehicle. Others, however, see the larger grilles as a bold and distinctive design choice that can enhance a vehicle's presence on the road.


Ultimately, the decision to use larger grilles is a complex one, balancing factors such as aerodynamics, styling, and brand identity. As the automotive industry continues to evolve, it will be interesting to see how this design trend develops and whether it becomes a lasting feature of modern vehicle design.

Why do people cover their truck grills?


Covering a truck's grille during the winter can also lead to fuel conservation. This is because the warmth and protection provided by winter fronts enhance a truck's ability to warm-up and reach ideal driving temperatures.



What are the bars behind the BMW grill?


Yes, what are they for? They kinda look cool lol. Yes, answer is in the name, it's referred to as a "V-Brace". BMW are using a lot of reinforcement bars/struts these days, across the platforms.



Why have American cars gotten bigger?


For half a century, a litany of federal policies has favored large SUVs and trucks, pushing automakers and American buyers toward larger models. Instead of counteracting car bloat through regulation, policymakers have subtly encouraged it. That has been a boon for car companies, but a disaster for everyone else.



Why do BMW grills keep getting bigger?


BMW's trend toward larger grilles can be attributed to several factors: Design Language Evolution: BMW has been evolving its design language to create a more aggressive and bold appearance. Larger grilles contribute to a more imposing front fascia, which aligns with contemporary automotive design trends.



Why do BMW grills look like that?


With its unmistakable shape, the radiator grill also serves to identify every BMW. As new propulsion technologies and the elimination of the cooling function have opened up new design options for the front of the vehicle, this is now also having an impact on the design of the kidney-shaped grille.



Why do BMW's have 2 grills?


Since 1933, almost every BMW front has featured a twin kidney grille. Though the design has changed over time – becoming smarter and more functional – it still acts as a distinctive brand ID.



Why are car grills so big now?


Cooling Efficiency: Larger grilles provide better airflow to the engine and other components, improving cooling efficiency. This is particularly important for high-performance models and hybrids that require better thermal management. Aerodynamics: Designers can use larger grilles to improve aerodynamics.



What is the SUV loophole?


The SUV loophole has allowed manufacturers to continue building large vehicles with low gas mileage without getting into trouble with the EPA. Ending it has long been a goal of some environmental groups.



Which car has biggest grill?


Top Gear's Top 9: massive grille edition

  • BMW 7 Series (and X7)
  • Audi Q8.
  • Vision Mercedes-Maybach Ultimate Luxury.
  • Rolls-Royce Phantom.
  • Lincoln MKT.
  • Lexus LS.
  • Lexus LX570 S.
  • Chevy Silverado Heavy Duty.



Why are cars so bulky now?


Car shapes and sizes have steadily ballooned since the late 1970s. The reasons for this increase are various and complex. The addition of safety features like lateral and frontal airbags and "crumple zones" required more space, while consumers began to seek out luxury, exotic and import vehicles.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.