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Why did Ford sell Volvo to China?

In 2010, Ford Motor Company made the strategic decision to sell its Swedish subsidiary, Volvo Cars, to the Chinese automaker Geely Automobile. This move was driven by a combination of factors, including Ford's desire to focus on its core business, the changing global automotive landscape, and Volvo's potential for growth under new ownership.


Focusing on Ford's Core Business


At the time of the sale, Ford was undergoing a major restructuring effort to streamline its operations and focus on its core Ford and Lincoln brands. The company had acquired Volvo in 1999 for $6.45 billion as part of its "Premier Automotive Group" strategy, which aimed to diversify its portfolio with premium and luxury brands. However, the financial crisis of 2008-2009 and the subsequent economic downturn had put significant strain on Ford's finances, leading the company to reevaluate its priorities. Selling Volvo allowed Ford to free up capital and resources to invest in its core brands and operations.


Changing Global Automotive Landscape


The global automotive industry was undergoing significant changes in the late 2000s, with the rise of new players, particularly from emerging markets like China. Volvo, while a respected brand, was struggling to compete in the increasingly competitive premium car market, especially against the German luxury brands. Ford recognized that Volvo would require significant investment and resources to remain competitive, and that it might be better positioned for success under a new owner with a stronger presence in the growing Chinese market.


Volvo's Potential for Growth under Geely


Geely, a Chinese automaker, emerged as the successful bidder for Volvo, acquiring the brand for $1.8 billion. Geely saw Volvo as an opportunity to expand its global footprint and leverage the Swedish brand's reputation for safety and quality. The company invested heavily in Volvo's research and development, as well as its manufacturing capabilities, to help the brand grow and compete more effectively in the global market.


Under Geely's ownership, Volvo has experienced a resurgence, with the introduction of new models, improved sales, and a renewed focus on innovation and sustainability. The sale to Geely has allowed Volvo to tap into the growing Chinese automotive market, while also maintaining its Swedish heritage and design philosophy.

Does Ford have anything to do with Volvo?


For several years, the Ford Motor Company held ownership of the automaker. If you asked, "does Ford own Volvo?" today, however, the answer would be "no." That honor is now held by Zhejiang Geely Holding, a company based in China.



Do Volvo still use Ford engines?


Until 2014, Volvo Cars used some engines of its own and others from Ford. Now, however, the Volvo Engine Architecture (VEA) set of engines is found in all Volvo vehicles. This family of three- and four-cylinder engines are entirely designed by the Scandinavian company.



Does China own 50% of Ford?


Ford owns many subsidiaries, with some of the most important focused on finance, smart technology, and joint ventures. Some of Ford's most important international operations include a 50/50 joint venture in China and a 50/50 joint venture in Thailand.



Why did U.S. manufacturing move to China?


This flexibility has allowed U.S.-owned manufacturers to quickly increase production in China when needed, and benefit from economies of scale. It has also allowed U.S. parent companies to lower per- unit costs of intermediary inputs from China, which their U.S. affiliates in China often supply.



Why did Volvo sell to China?


The automobile industry not only eyes on the domestic market, but also the overseas expansion. The government really wants to see the direction of overseas expansion. Therefore, the government helped Geely acquire Volvo, which opens a channel for the Chinese automobile industry to the world.



Why did Ford move to China?


The New York Times reported that China's annual car production rivaled that of the United States and Japan combined. Many Chinese industry leaders had pushed to build and develop factories along their major cities for the purposes of improving production and exportation. Ford was not alone.



Why did Ford sell Volvo?


When the global economic crisis of 2008 threatened the US automakers, Swedish authorities became concerned about the fate of Volvo, should Ford file for bankruptcy. These concerns mounted after repeated mass-layoffs at Volvo. In December 2008, Ford announced that it was considering selling Volvo Cars.



Who owned Volvo before China?


the Ford Motor Company
Renowned for their years of leadership in automotive safety, Volvo Cars was purchased by the Ford Motor Company and remained part of their Premier Automotive brands from 1999 to 2010. The automaker is now owned by Geely Automobile, a major automotive brand based in China.



Are all Volvos made in China now?


Volvo Cars operates manufacturing facilities in countries across the globe, including Sweden, Belgium, China, Malaysia, India, and the United States. The majority of Volvo Cars vehicles are produced at the Torslanda, Sweden, facility.



What country owns Volvo now?


China
Renowned for their years of leadership in automotive safety, Volvo Cars was purchased by the Ford Motor Company and remained part of their Premier Automotive brands from 1999 to 2010. The automaker is now owned by Geely Automobile, a major automotive brand based in China.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.