Why did they stop making Acura RL?
The Acura RL, once a flagship luxury sedan for Honda's premium brand, was discontinued after the 2012 model year. This decision was influenced by several factors that reflect changing market dynamics and consumer preferences. In this article, we will explore the reasons behind the discontinuation of the Acura RL and what it meant for the brand and its loyal customers.
Market Trends and Consumer Preferences
One of the primary reasons for the discontinuation of the Acura RL was the significant shift in consumer preferences towards SUVs and crossovers. Over the years, the demand for sedans has steadily declined as buyers increasingly favor larger vehicles that offer more space and versatility. This trend was evident in the automotive market, where luxury SUVs began to dominate sales figures.
Sales Performance
The Acura RL struggled with sales compared to its competitors in the luxury sedan segment. Despite its quality and features, it failed to capture a significant market share. The lack of strong sales figures made it difficult for Acura to justify the continued production of the RL, especially when other models in their lineup, such as the MDX and RDX, were performing much better.
Brand Strategy and Focus
Acura's decision to discontinue the RL was also part of a broader strategy to streamline its offerings and focus on models that resonated more with consumers. By reallocating resources and marketing efforts towards more popular models, Acura aimed to strengthen its overall brand presence in the competitive luxury market.
Conclusion
In summary, the discontinuation of the Acura RL was a result of changing market trends, declining sales performance, and a strategic shift in Acura's brand focus. While the RL was a well-regarded vehicle during its production years, the automotive landscape has evolved, leading manufacturers to adapt to new consumer demands. As Acura continues to innovate and expand its lineup, the legacy of the RL remains a part of its history.
Frequently Asked Questions
How long will Acura engine last?
MotorAsk.com – “Acuras can last anywhere from 250,000 to 300,000 miles with proper maintenance. According to Acura owners, some of the brand's vehicles can even last 400,000 miles or more in ideal conditions and with a responsible owner…
How long does Acura RL last?
Engine and Transmission will last 250k+ easy, if you take care of it you could see even over 300,400k.
How reliable is an Acura RL?
The Acura RL Reliability Rating is 4.0 out of 5.0, which ranks it 1st out of 30 for luxury fullsize cars. The average annual repair cost is $539 which means it has lower than average ownership costs. The severity of repairs is low while frequency of those issues is average, so major issues are uncommon for the RL.
Is the Acura RL fast?
"Acceleration also stays essentially flat, with the 0-to-60-mph run taking 6.5 seconds." "Acceleration also stays essentially flat, with the 0-to-60-mph run taking 6.5 seconds." "Despite having only a five-speed automatic, the RL turns about 3,000rpm at the century mark and feels very solid and composed."
Why did they stop making Acura?
The Acura ILX has been discontinued because the company plans to focus on the Acura Integra for the sedan market in the United States. The Acura NSX, on the other hand, has been discontinued due to declining sales and the company's focus on electric vehicles.
Is Acura TL or RL better?
In comparing the Acura RL's and the Acura TL's specifications and ratings, the Acura RL has the advantage in the areas of interior volume and base engine power. The Acura TL has the advantage in the areas of typical lower range of pricing for one- to five-year-old used cars, and fuel efficiency.
Is an Acura 3.5 RL a good car?
Vehicle overview
The 3.5 RL, Acura's flagship, is athletic, extremely quiet, luxurious and priced right: All of which makes it a serious contender in the luxury sedan market despite its V6, front-drive layout.
What does RL stand for on Acura?
Refined Luxury
The model name "RL" is an abbreviation for "Refined Luxury." Acura RL.
What replaced the Acura RL?
The Acura RLX is a mid-size flagship luxury car manufactured by Honda and sold under their Acura division, released in 2013, succeeding the RL.
Why did Acura stop making the RL?
Acura has announced it is discontinuing its top-end sedan after the 2020 model year. Why? you ask. One reason could be that the RLX, which starts at $55,925, found only 179 buyers in the first quarter of this year.
