Why did Lexus discontinue the HS?
The Lexus HS, introduced in 2009 as a luxury hybrid sedan, was marketed as an eco-friendly option for drivers seeking both comfort and fuel efficiency. However, despite its promising debut, the HS was discontinued in 2012. In this article, we’ll explore the reasons behind Lexus’s decision to pull the plug on this model and what lessons automakers can learn from its short-lived production run.
1. Lackluster Sales Performance
One of the primary reasons for the discontinuation of the Lexus HS was its underwhelming sales figures. Lexus had high hopes for the HS, expecting it to appeal to environmentally conscious luxury buyers. However, the model struggled to gain traction in the competitive luxury hybrid market. Many potential buyers opted for other Lexus models, such as the RX hybrid or the more affordable Toyota Prius, which offered similar eco-friendly benefits at a lower price point.
2. Overlap with Other Models
The Lexus HS faced significant competition within its own brand lineup. The introduction of the Lexus CT 200h, a sportier and more affordable hybrid hatchback, further cannibalized sales of the HS. Additionally, the HS’s design and features did not stand out enough to differentiate it from other Lexus models or competitors in the luxury hybrid segment.
3. Criticism of Design and Performance
Another factor contributing to the HS’s demise was criticism regarding its design and performance. Many reviewers and customers felt that the HS lacked the premium feel and driving dynamics expected from a Lexus vehicle. Its styling was often described as uninspired, and its performance, while efficient, did not deliver the level of excitement or refinement that luxury buyers sought.
4. Shifting Market Trends
During the early 2010s, the automotive market was undergoing significant changes. Consumer preferences were shifting toward SUVs and crossovers, which offered more versatility and space. This trend left sedans like the HS struggling to maintain relevance, especially in the luxury segment. Lexus eventually shifted its focus to hybrid SUVs, which have since become a cornerstone of its lineup.
5. Lessons Learned
The discontinuation of the Lexus HS serves as a reminder of the challenges automakers face when introducing new models. For a vehicle to succeed, it must not only meet market demands but also carve out a unique identity within its segment. Lexus has since applied these lessons to its newer hybrid models, which have been better received by both critics and consumers.
While the Lexus HS may not have achieved the success its creators envisioned, it played a role in shaping the brand’s hybrid strategy and paved the way for more successful models in the years to come.
Frequently Asked Questions
Why was the Lexus is discontinued?
Australian design rule changes to blame
Lexus Australia said the IS' demise is due to a new Australian Design Rule (ADR) – ADR 85/00 – for side impact protection.
How many Lexus HS were made?
The automaker moved 6699 HS models in 2009 before selling an additional 10,663 in 2010, the vehicle's first full year of sales. That number plummeted to 2864 in 2011, leaving Lexus with little choice but to end production at the start of 2012; by the end of March 2012 just 563 units were sold.
What is the most sold Lexus?
RX SUV
The five-seat RX SUV continues to be the number-one most popular Lexus model according to recent sales data. Hybrid variants, competitive pricing, advanced standard features, and more make the RX the most popular Lexus model.
What does HS in RX mean?
HS: At bedtime (Latin: hora somni). Indicates medicine should be taken before sleep at bedtime, ensuring effectiveness overnight or minimizing drowsy or sleep-related side effects. Best practice: Use upper case HS; lower case “hs” may be mistaken for half-strength.
What is the Toyota equivalent of the Lexus HS?
The HS 250h uses a similar hybrid drivetrain as the Toyota Camry Hybrid.
What does HS mean in Lexus?
"HS" stands for "Harmonious Sedan."
Why did the Lexus HS fail?
2010 recall
On 25 June 2010, Lexus recalled 17,801 MY 2010 HS 250h models for failing to comply with FMVSS 301, "Fuel System Integrity", due to excessive fuel leakage in the event of a rear-end collision.
Why was the Lexus HS 250h discontinued?
Lexus has officially killed off the HS 250h hybrid sedan after the car posted disappointing sales numbers. Production of the car actually ended in January, but unsurprisingly, Lexus didn't call much attention to the fact that it killed off a three-year-old car.
What IS the problem with the 2010 Lexus HS250H?
Summary: Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2010 Lexus HS 250h Hybrid vehicles. A component within the hybrid transaxle assembly may short circuit and result in a reduction or a complete loss of available power for moving the vehicle.
How many miles per gallon does a 2010 Lexus HS250h get?
35/34 mpg city/highway
In terms of efficiency, its EPA-estimated gas mileage of 35/34 mpg city/highway vaults it to the head of Lexus' lineup, as well as near the top of the luxury segment.
