Why did Subaru discontinue the Tribeca?
Subaru, the Japanese automaker known for its all-wheel-drive vehicles, made the decision to discontinue the Tribeca SUV in 2014 after a decade-long production run. The Tribeca was Subaru's first foray into the midsize SUV market, but it ultimately failed to gain traction with consumers.
Reasons for the Tribeca's Discontinuation
There were several key factors that contributed to the Tribeca's demise:
- Lackluster Sales: The Tribeca never managed to capture a significant share of the highly competitive midsize SUV market. Its sales numbers consistently lagged behind those of its rivals, such as the Honda Pilot and Toyota Highlander.
- Outdated Design: The Tribeca's styling was considered outdated and unappealing, especially compared to the more modern and stylish designs of its competitors. Subaru failed to keep the Tribeca's design fresh and appealing to consumers.
- Limited Seating Capacity: The Tribeca was only available with seating for up to seven passengers, which was less than some of its rivals that offered eight-passenger configurations. This limited its appeal to larger families.
- Lack of Differentiation: The Tribeca struggled to stand out in a crowded midsize SUV market, as it lacked the distinctive features and capabilities that made Subaru's other models, such as the Outback and Forester, so popular.
Ultimately, the combination of poor sales, an outdated design, and a lack of differentiation from the competition led Subaru to discontinue the Tribeca in 2014, after a decade on the market.
Subaru's Shift in Focus
Following the discontinuation of the Tribeca, Subaru shifted its focus to other models in its lineup, such as the Outback, Forester, and Ascent, which have been more successful in the SUV and crossover segments. The company has also invested heavily in developing new technologies, such as its EyeSight driver-assist system, to differentiate its vehicles and appeal to a wider range of consumers.
While the Tribeca may have been a misstep for Subaru, the company's ability to learn from its mistakes and adapt to changing market demands has been a key factor in its continued success in the automotive industry.
Did the Ascent replace the Tribeca?
It was to be the flagship Subaru vehicle in North America, and replace the Subaru Tribeca (previously the B9 Tribeca), which was discontinued after the 2014 model year.
What are the cons of the Subaru Tribeca?
A list of some of the most common issues Tribeca owners have to deal with.
- Subaru Vehicles with Recalled Takata Airbags. A large number of Subaru vehicles have been recalled because they contain dangerous airbag inflators made by Takata.
- Rust and Corrosion Problems.
Why did they stop making Subaru Tribeca?
Subaru discontinued the B9 Tribeca primarily due to poor sales performance and a shifting market demand. Introduced in 2005, the Tribeca faced several challenges:
Why did the Tribeca fail?
Here are the five areas where Tribeca failed. Subaru had big problems with the Tribeca SUV and they fixed it. They axed the vehicle and started over. Tribeca had cramped third-row seating, limited cargo capacity, it had an aging design, poor fuel mileage, and it could only tow up to 2000 lbs.
