Why did Toyota call it Lexus?
When Toyota decided to enter the luxury car market, they knew they needed a brand that would stand out and resonate with a premium audience. The name "Lexus" was not chosen randomly; it was the result of careful planning, creativity, and a desire to create a distinct identity for their luxury division. In this article, we’ll explore the origins of the Lexus name and the thought process behind it.
The Birth of a Luxury Brand
In the 1980s, Toyota recognized the growing demand for luxury vehicles, particularly in the United States. To compete with established luxury brands like Mercedes-Benz and BMW, Toyota decided to create a new brand that would cater to this market. The goal was to design a car that combined luxury, performance, and reliability—qualities that would appeal to discerning customers.
The Naming Process
The name "Lexus" was the result of an extensive branding exercise. Toyota hired a consulting firm to help develop a name that would convey sophistication, elegance, and modernity. Here’s how the process unfolded:
- Brainstorming: The team generated a list of potential names, focusing on words that evoked luxury and high-end appeal.
- Shortlisting: From the initial list, names were narrowed down based on their sound, meaning, and marketability.
- Final Selection: The name "Lexus" was chosen because it was sleek, easy to pronounce, and had a futuristic feel. It was also thought to suggest "luxury" and "elegance."
Myths and Misconceptions
There are several myths about the origin of the Lexus name. Some believe it is an acronym for "Luxury Export to the United States," but this is not accurate. The name was purely a creative choice, designed to establish a unique identity for the brand.
The Impact of the Lexus Name
Since its launch in 1989, Lexus has become synonymous with luxury and reliability. The name itself has played a significant role in the brand's success, as it conveys a sense of exclusivity and sophistication. Today, Lexus is one of the most recognized and respected luxury car brands in the world.
In conclusion, the name "Lexus" was carefully crafted to reflect Toyota's vision for its luxury division. It represents a blend of innovation, elegance, and quality—values that continue to define the brand to this day.
Frequently Asked Questions
Is Lexus still owned by Toyota?
Is Lexus owned by Toyota? Yup! Lexus is owned by the Toyota Motor Corporation and is headquartered in Japan alongside Toyota. Lexus models were primarily built in Japan until 2003, when the Lexus RX 330 was built in Ontario.
Is Lexus the higher end of Toyota?
The Lexus brand is the luxury division of the Toyota Motor Corporation, a Japanese automaker. Lexus vehicles were initially developed for the American market and debuted there to the enthusiasm of drivers before eventually being sold in other markets around the world.
Does a Lexus have a Toyota engine?
Although Lexus vehicles' interiors and exteriors differ from Toyotas', they almost always have a Toyota engine under the hood. Still, this is great news for Lexus drivers because Toyota engines are one of the most reliable ones in existence.
Is a Lexus basically a Toyota?
Toyota does own the Lexus lineup of Lexus car models and SUVs, but the two brands operate independently with headquarters in separate cities. Toyota is headquartered in Toyota City, while Lexus remains in Nagoya. So who makes Lexus cars?
