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Why did Toyota stop making the Venza?

Toyota discontinued the Venza crossover SUV in 2015 after just six years on the market. The Venza was positioned between Toyota's popular RAV4 compact SUV and the larger Highlander midsize SUV, but it failed to gain significant traction with consumers.


Reasons for Discontinuing the Venza


There are several key reasons why Toyota decided to stop producing the Venza:



  • Lack of Demand - The Venza never resonated with buyers the way Toyota had hoped. Its sales numbers were consistently low, with just over 29,000 units sold in its final year on the market.

  • Overlap with Other Models - The Venza occupied a somewhat awkward space in Toyota's SUV lineup, with the RAV4 and Highlander covering similar ground. This made it difficult for the Venza to carve out a distinct identity.

  • Shift Towards Crossovers - During the Venza's lifespan, consumer preferences shifted more towards traditional crossover SUVs with higher ground clearance and a more rugged appearance. The Venza's car-like design was less appealing in this environment.

  • Aging Platform - The Venza was built on Toyota's Camry platform, which was starting to show its age compared to newer crossover designs.


Ultimately, Toyota decided the Venza was not worth investing further resources into, and the model was discontinued after the 2015 model year.


Impact on Toyota's Lineup


The discontinuation of the Venza left a gap in Toyota's SUV/crossover lineup, but the company has since filled that space with other models. The RAV4 has become Toyota's best-selling SUV, while the Highlander continues to be a popular midsize option. Toyota has also introduced new crossover models like the C-HR and the Corolla Cross to cater to evolving consumer preferences.


While the Venza may be missed by some, Toyota's decision to discontinue it was likely the right move given the model's lackluster sales performance and the changing market dynamics. The company has been able to refocus its efforts on the SUVs and crossovers that are in higher demand from today's consumers.

How much is the 2025 Venza?


And automatic emergency braking. So what do you think of 2025 Toyota Venza let's hear your thoughts in the comments. Below don't forget to like comment and subscribe for more car related content.



Which Toyota model is being discontinued?


Toyota is discontinuing production of the Venza for the U.S. market after the 2024 model year. The automaker “remains committed to the premium crossover SUV segment and has replaced the model with the first-ever 2025 Toyota Crown Signia,” according to a statement from the company.



What is the life expectancy of a Toyota Venza?


According to motorbiscuit.com, a typical Toyota Venza will last 200,000-250,000 miles before it starts to go downhill. A combination of environmental factors and natural wear and tear will contribute to this aging, some of which you have control over and some of which you don't.



What is replacing the Toyota Venza?


Toyota has unveiled the all-new 2025 Crown Signia. This sleek and sophisticated hybrid SUV is set to replace the discontinued Toyota Venza. The Crown Signia offers drivers a premium vehicle with cutting-edge technology, refined styling, and exceptional performance.



What is the common problem with Toyota Venza?


The Troubling 2021 Venza Year

Model YearCommon Issues
2009-2010Interior accessory failures, brake issues
2011-2013Engine troubles, electrical system failures
2021Transmission problems, electrical failures
Aug 15, 2024



Will there be a 2025 Toyota Venza?


It will be available in a range of trims including the LE XLE Limited and Touring each trim will offer a unique set of features with the Limited. And Touring trims providing a more luxurious.



Why is Toyota discontinuing the Venza again?


Therefore, needless to say, it was surprising to learn that the Japanese manufacturer's SUV will simply be discontinued after 2024. It's no coincidence that Toyota decided to part ways with the Venza. The Japanese manufacturer simply wants to make room to welcome a new model into its lineup.



Is there going to be a 2024 Toyota Venza?


If you liked the 2023 Venza, you'll like the 2024 Venza, as Toyota is carrying the model over without a single change. But 2024 will be the Venza's final model year before it's replaced by the new Crown Signia SUV.



Why did the Toyota Venza fail?


The Venza was suffering from declining sales, and was criticized for lack of towing capability, lack of SUV features, and small cargo area.



What car is taking the place of the Toyota Venza?


2025 Toyota Crown Signia
Toyota is shaking things up in its lineup with the introduction of the all-new 2025 Toyota Crown Signia. This sleek and stylish SUV will be replacing the Venza in Toyota's lineup starting next year.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.