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Why do Subarus have high resale value?

Subarus tend to hold their value better than many rivals, thanks to all-wheel-drive practicality, reliability, safety, and loyal buyer demand.


Key drivers of resale value


Understanding the core factors that keep Subarus valuable in the used market.



  • All-wheel drive is standard on most models, giving broad appeal in snow, rain, and varied terrains.

  • Rugged reliability and durable engineering that fans say can reach high mileage with proper maintenance.

  • Strong safety ratings and active safety features boost buyer confidence and perceived value.

  • Practical, family-friendly design with ample cargo space and versatile interiors.

  • Brand loyalty and a devoted owner community that keeps the vehicles circulating in the used market.

  • Supply and demand dynamics, including limited discounts on new models and healthy demand for popular trims.


These factors combine to give Subarus a durable baseline resale value across multiple generations and model lines.


Model-specific value retention


Model performance varies, but certain Subarus consistently lead the pack in resale value due to their core strengths.



  • Outback — a flagship wagon that blends cargo space, AWD capability, and comfortable ride, often topping resale-value rankings in its class.

  • Forester — a compact SUV with practical space, reliability, and standard AWD that keeps it in high demand on the used market.

  • Crosstrek — a smaller, efficient crossover with rugged design, appealing to a broad buyer base and retaining value well.

  • WRX and other performance variants — hold value well among enthusiasts, though demand can swing with performance-market trends.


In practice, the best resale performers are the established all-weather models, with sport variants following a strong but more cyclical demand cycle.


Market dynamics and consumer sentiment


Resale values aren’t driven by cars alone. Macro trends, supply chain dynamics, and buyer perceptions shape the used market.



  • Inventory cycles and new-car prices influence used-car demand and depreciation; tight new-car supply often slows depreciation for popular models.

  • Subaru’s brand image as a safe, reliable, all-weather family car supports steady demand, especially in regions with harsh winters and diverse terrain.

  • Safety technology and consumer ratings play a role; models with top safety scores tend to fetch higher resale prices.

  • Economic factors such as fuel prices and interest rates affect buyer preference for efficient, practical vehicles—areas where Subarus typically shine.


Overall, the market environment tends to keep Subarus relatively firm in value, particularly for well-equipped trims and models with proven reliability.


Practical takeaways for buyers and sellers


A few actionable tips from the resale perspective can help buyers maximize value when they eventually trade in or sell a Subaru.



  • Buy newer or well-maintained examples with complete service histories to maximize confidence for future buyers.

  • Prioritize trims with standard AWD and the features that commonly hold value, such as essential safety tech and upgraded interiors.

  • Be cautious with extreme mileage in older generations; prioritize models with documented maintenance of critical components (engine, transmission, suspension).

  • Maintain thorough service records and keep tires, brakes, and other wear items in good condition to support transfer value.

  • Limit aftermarket modifications that could deter a broad audience; if you modify, keep stock parts and receipts for potential reversion at sale.

  • Consider certified pre-owned programs and extended warranties to reassure buyers and preserve value.


By aligning purchase and ownership choices with long-term reliability and practicality, owners can sustain higher resale values over time.


Summary


Subarus tend to retain value thanks to standard AWD across many models, durability, safety, and a loyal buyer base. Model leaders like the Outback, Forester, and Crosstrek anchor resale strength, while market conditions and prudent ownership practices help maintain value across the lineup. For buyers, prioritizing well-maintained, AWD-equipped models and keeping thorough records is the best strategy to protect long-term value.

Why is insurance so expensive for a Subaru?


The model and age of your Subaru can affect your insurance rates because different models have different safety ratings, repair costs, and theft rates. Newer or more expensive Subaru models will generally have higher insurance rates due to their higher risk of accidents or theft. 2.



Why is the Subaru resale value so high?


Exceptional Reliability
Many Subaru models regularly exceed 200,000 miles with proper maintenance, which reassures buyers looking for a dependable used car. This reliability helps keep resale prices high, as buyers are willing to pay a premium for a vehicle that will last.



Which car holds the highest resale value?


Cars with the best resale value include Toyota models like the Corolla Cross and Tacoma, Honda models like the Civic, and certain models from brands like Porsche and Ford, such as the Porsche 911 and Ford Maverick. Toyota and Honda frequently appear on lists for resale value due to their reputation for reliability and durability, which drives high demand in the used car market.
 
Top cars for resale value

  • Toyota Tacoma: Consistently holds high resale value due to its reputation for reliability and durability, with some reports listing it as the top truck for resale. 
  • Honda Civic: A reliable and affordable compact car that holds its value well, thanks to its strong build quality and low average repair costs. 
  • Toyota Corolla: Another strong contender, with models like the Corolla Cross and Corolla Hatchback frequently topping lists for their excellent resale value. 
  • Porsche 911: This luxury sports car consistently ranks high for resale, with one report noting a 98% retained value after three years. 
  • Ford Maverick: This compact truck has shown strong resale value, with one report listing its three-year retained value at 90%. 

Brands with strong resale value
  • Toyota: Known for reliability and durability, Toyota vehicles consistently have high resale values. 
  • Honda: Similar to Toyota, Honda has built a strong reputation for creating reliable vehicles that are in high demand on the used market. 
  • Subaru: Especially valued in colder climates, Subaru's strong resale value is linked to its all-wheel-drive capability and reliability. 
  • Lexus: This luxury brand is a standout for resale value among luxury cars, with models like the GX and LX retaining a high percentage of their value. 



Is Subaru good resale value?


As for resale, they are safe cars, and the owners tend to keep them well past 100k before selling.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.