Why has Ford stopped making the Edge?
Ford has announced that it will be discontinuing the production of the Edge, a popular midsize SUV that has been part of the company's lineup since 2006. This decision comes as part of Ford's broader strategy to shift its focus towards electric vehicles and more profitable truck and SUV models.
The Decline of the Ford Edge
The Ford Edge has been a steady seller for the company over the years, but its popularity has waned in recent times. Several factors have contributed to the decline of the Edge:
- Shifting consumer preferences towards larger, more capable SUVs and crossovers, such as the Ford Explorer and Expedition.
- Increased competition from other midsize SUV models, including the Honda Passport, Nissan Murano, and Chevrolet Blazer.
- Ford's focus on developing and promoting its lineup of electric vehicles, such as the Mustang Mach-E and the upcoming F-150 Lightning.
As a result, Ford has decided to discontinue the Edge and focus its resources on more profitable and in-demand models, as well as its growing electric vehicle lineup.
The Future of Ford's SUV Lineup
With the Edge being phased out, Ford's SUV lineup will undergo some changes. The company plans to focus on the following models going forward:
- Ford Explorer: The company's flagship midsize SUV, which has been a consistent seller and will likely see increased investment and attention.
- Ford Expedition: The larger, more capable full-size SUV that competes with models like the Chevrolet Tahoe and GMC Yukon.
- Ford Bronco: The recently revived off-road-focused SUV that has been a hit with consumers.
- Ford's growing lineup of electric SUVs, including the Mustang Mach-E and future models.
By focusing on these core SUV models and its electric vehicle initiatives, Ford aims to better align its product portfolio with the changing demands of the automotive market and maintain its position as a leading SUV manufacturer.
What is Ford replacing the Edge with?
The Ford Fusion Active – It's Back and It's SUV-ish
Yes you read that right. The Ford Fusion Active is rumored to make a comeback in 2025—this time as a crossover. Ford is taking a familiar name and reinventing it to fill the void left by the Edge and its smaller sibling the Escape.
Is Ford going to make a 2024 Edge?
If you are looking for more power, opt for the 2024 Ford Edge ST, which is the highest configuration. This Model includes a 2.7L EcoBoost V6 twin-turbocharged engine. This gets an estimated 335 horsepower and 380 pound-feet of torque and uses a seven-speed automatic transmission.
What is the major problem with Ford Edge?
Cooling System Failures: The cooling system in some Ford Edge models tends to develop issues such as radiator leaks and water pump failures. These problems lead to engine overheating, which, if not quickly remedied, causes severe engine damage.
Why is Ford getting rid of the Edge?
ChevyAg said: Ford is discontinuing the Edge after the 2023 models to make room for more EVs. The wife really likes the Edge as we are needing to downsize since we have a child starting to drive. My initial thought is to not purchase an Edge, cause the value should go down more since it is being discontinued.
