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Why is 4Runner not sold in Australia?

The Toyota 4Runner, a popular mid-size SUV known for its off-road capabilities, is not currently sold in Australia. This decision by Toyota is primarily due to a combination of market factors and regulatory considerations that make the 4Runner less viable for the Australian automotive landscape.


Market Factors


Australia's automotive market has some distinct differences from the United States, where the 4Runner is a strong seller. The preference for smaller, more fuel-efficient vehicles in Australia, coupled with the higher costs associated with importing and distributing the 4Runner, make it a less attractive proposition for Toyota's Australian operations. The 4Runner's larger size and higher fuel consumption compared to many of the SUVs and crossovers preferred by Australian consumers contribute to this market mismatch.


Regulatory Considerations


Australia's vehicle safety and emissions regulations also play a role in Toyota's decision not to offer the 4Runner in the country. The 4Runner's design and engineering may not fully align with the specific requirements set forth by Australian authorities, which could require additional modifications or certifications that may not be cost-effective for Toyota to pursue. This regulatory landscape is an important factor that Toyota must consider when evaluating the viability of introducing new models to the Australian market.


Alternatives for Australian Consumers



  • Toyota offers the Fortuner, a mid-size SUV that is available in Australia and shares some similarities with the 4Runner in terms of off-road capabilities.

  • Other manufacturers, such as Jeep and Land Rover, offer alternative mid-size and full-size SUV options that cater to the needs of Australian consumers who desire a more rugged, off-road-focused vehicle.

  • The Prado, a larger SUV in Toyota's lineup, is also available in Australia and may serve as a viable alternative for some consumers seeking a capable off-road vehicle.


While the Toyota 4Runner may not be available in Australia, the country's automotive market continues to evolve, and Toyota's product lineup is tailored to meet the specific needs and preferences of Australian consumers. As market conditions and regulatory frameworks change over time, the possibility of the 4Runner's introduction in Australia may be revisited by Toyota in the future.

What happened to Toyota in Australia?


in February 2014, Toyota Australia announced its decision to close its manufacturing plant by the end of 2017 and become a national sales and distribution company. Toyota vehicles built in Australia: Toyota Tiara: 1963–1965. Toyota Crown: 1966–1980.



Is the 4Runner sold outside the US?


For some markets, the Hilux Surf was replaced in 2005 by the lower cost but similar Fortuner, which is based on the Hilux platform. As of 2021, the 4Runner is marketed in the Bahamas, Bolivia, Canada, Chile, Colombia, Costa Rica, El Salvador, Guatemala, Panama, Peru, the United States and Venezuela.



Will Toyota bring the 4Runner to Australia?


The new 4Runner will be offered with part-time and full-time four-wheel drive options in the US, which brings us to our last gripe – it's not pencilled in for Australian deliveries. Then again, it hasn't been ruled out either… watch this space.



Why are Toyota Hilux not allowed in US?


Also, manufacturing the Hilux for the US in the US can be expensive. As a result, Toyota fears that the Hilux could emerge as a direct competitor to the Toyota Tacoma.



Is 4Runner sold in Australia?


The 4Runner – also known as the HiLux Surf – began as a wagon version of the HiLux in the 1980s, and was last sold in Australia in the mid-1990s.



What is the 4Runner called overseas?


Toyota Hilux Surf

Toyota 4Runner
Also calledToyota Hilux Surf (Japan, 1983–2009)
ProductionOctober 1983 – present
Model years1984–present (US)
Body and chassis



What is the Toyota equivalent of the 4Runner in Australia?


Land Cruiser Prado
For the medium body-on-frame SUV segment, Toyota offers the Hilux Surf / 4Runner (Japan/North America) and the Land Cruiser Prado (Europe and Australasia).



Why are Toyota's so popular in Australia?


The Hilux, in particular, has become a go-to choice for drivers seeking a robust and dependable vehicle capable of tackling the diverse Australian terrain. Toyota's reputation for quality and reliability has resonated strongly with consumers, contributing significantly to the brand's enduring popularity.



Why is the Tacoma not sold in Australia?


The Toyota Tacoma is a much harder sell in Australia, given it's a petrol-only proposition in a segment where customers demand diesel.



Why did Toyota leave Australia?


In February 2014, it was announced Toyota would cease manufacturing vehicles and engines in Australia by the end of 2017. The decision was based on the unfavourable Australian dollar making exports not viable, the high cost of local manufacture and the high amount of competition in a relatively small local market.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.