Why is 4Runner not sold in Australia?
The Toyota 4Runner is a popular SUV in markets like the United States, known for its rugged off-road capabilities and reliability. However, many car enthusiasts in Australia have noticed its absence from local dealerships. In this article, we’ll explore the reasons why the 4Runner is not sold in Australia and what alternatives are available for Australian drivers.
1. Market Preferences and Overlap with the Toyota Prado
One of the primary reasons the Toyota 4Runner is not sold in Australia is due to market preferences and the presence of the Toyota Prado. The Prado, which is part of Toyota's Land Cruiser family, is already a well-established and popular SUV in Australia. It offers similar off-road capabilities and a comparable size to the 4Runner, making it a direct competitor within Toyota's own lineup. Introducing the 4Runner could create unnecessary overlap and potentially cannibalize Prado sales.
2. Right-Hand Drive Production Challenges
The Toyota 4Runner is primarily manufactured for left-hand drive markets like the United States, Canada, and parts of the Middle East. Converting the 4Runner to right-hand drive for the Australian market would require significant investment in production and engineering. Given the relatively small size of the Australian market compared to global sales, Toyota may not see this as a financially viable option.
3. Emissions and Regulatory Standards
Australia has strict vehicle emissions and safety standards that all imported vehicles must meet. The 4Runner, which is built on an older platform and uses a naturally aspirated V6 engine, may not align with these regulations without modifications. Updating the vehicle to comply with Australian standards could increase costs, further complicating its introduction to the market.
4. Availability of Alternatives
Australian drivers already have access to a wide range of Toyota SUVs that cater to various needs. In addition to the Prado, the Toyota Hilux-based Fortuner is another popular option that offers off-road capabilities and a rugged design. These models are tailored to the Australian market and provide similar functionality to the 4Runner, reducing the demand for its introduction.
5. Cost Considerations
Importing and marketing the 4Runner in Australia would likely result in higher costs for both Toyota and consumers. With the Prado and Fortuner already meeting the needs of Australian buyers, Toyota may not see a strong business case for adding the 4Runner to its lineup.
Conclusion
While the Toyota 4Runner remains a favorite among off-road enthusiasts in other parts of the world, its absence in Australia can be attributed to market overlap, production challenges, regulatory requirements, and the availability of alternative models. For Australian drivers seeking a capable SUV, the Toyota Prado and Fortuner are excellent options that deliver the performance and reliability Toyota is known for.
Frequently Asked Questions
Is 4Runner sold in Australia?
The 4Runner – also known as the HiLux Surf – began as a wagon version of the HiLux in the 1980s, and was last sold in Australia in the mid-1990s.
Why did Toyota leave Australia?
In February 2014, it was announced Toyota would cease manufacturing vehicles and engines in Australia by the end of 2017. The decision was based on the unfavourable Australian dollar making exports not viable, the high cost of local manufacture and the high amount of competition in a relatively small local market.
Why are Toyota Hilux not allowed in US?
Also, manufacturing the Hilux for the US in the US can be expensive. As a result, Toyota fears that the Hilux could emerge as a direct competitor to the Toyota Tacoma.
What happened to Toyota in Australia?
in February 2014, Toyota Australia announced its decision to close its manufacturing plant by the end of 2017 and become a national sales and distribution company. Toyota vehicles built in Australia: Toyota Tiara: 1963–1965. Toyota Crown: 1966–1980.
What is the 4Runner called overseas?
Toyota Hilux Surf
| Toyota 4Runner | |
|---|---|
| Also called | Toyota Hilux Surf (Japan, 1983–2009) |
| Production | October 1983 – present |
| Model years | 1984–present (US) |
| Body and chassis |
What is the Toyota equivalent of the 4Runner in Australia?
Land Cruiser Prado
For the medium body-on-frame SUV segment, Toyota offers the Hilux Surf / 4Runner (Japan/North America) and the Land Cruiser Prado (Europe and Australasia).
Why is the Tacoma not sold in Australia?
The Toyota Tacoma is a much harder sell in Australia, given it's a petrol-only proposition in a segment where customers demand diesel.
Will Toyota bring the 4Runner to Australia?
The new 4Runner will be offered with part-time and full-time four-wheel drive options in the US, which brings us to our last gripe – it's not pencilled in for Australian deliveries. Then again, it hasn't been ruled out either… watch this space.
Is the 4Runner sold outside the US?
For some markets, the Hilux Surf was replaced in 2005 by the lower cost but similar Fortuner, which is based on the Hilux platform. As of 2021, the 4Runner is marketed in the Bahamas, Bolivia, Canada, Chile, Colombia, Costa Rica, El Salvador, Guatemala, Panama, Peru, the United States and Venezuela.
Why are Toyota's so popular in Australia?
The Hilux, in particular, has become a go-to choice for drivers seeking a robust and dependable vehicle capable of tackling the diverse Australian terrain. Toyota's reputation for quality and reliability has resonated strongly with consumers, contributing significantly to the brand's enduring popularity.
