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Why is Ford called Blue Oval?

Ford Motor Company, one of the world's largest automakers, is widely known for its iconic "Blue Oval" logo. This distinctive branding has become synonymous with the Ford brand, and the story behind its origins is both fascinating and deeply rooted in the company's history.


The Origins of the Blue Oval


The Blue Oval logo first appeared in 1927, when Ford introduced it as a way to distinguish its vehicles from those of its competitors. The blue oval design was chosen to represent the company's commitment to quality, reliability, and innovation.


Over the years, the Blue Oval has evolved, with minor design changes and refinements, but it has remained a central part of Ford's brand identity. The blue color was selected to convey a sense of trust, stability, and dependability – qualities that Ford has strived to embody in its products and services.


The Significance of the Blue Oval


The Blue Oval has become more than just a logo; it has become a symbol of Ford's legacy and the company's place in the automotive industry. The Blue Oval is a visual representation of Ford's commitment to its customers, its employees, and its communities.



  • The Blue Oval is a source of pride for Ford employees, who see it as a symbol of their hard work and dedication.

  • For Ford customers, the Blue Oval represents a promise of quality, reliability, and innovation.

  • In the broader community, the Blue Oval is a symbol of Ford's commitment to corporate social responsibility and environmental sustainability.


The Blue Oval has become an integral part of Ford's brand identity, and it continues to be a powerful symbol of the company's legacy and its vision for the future.

What does Ford Blue Oval mean?


BlueOval City is a planned automotive assembly complex near Stanton, Tennessee that will be operated by Ford Motor Company and SK Innovation. It is expected to be operational in 2025. The facility takes its name from Ford's logo.



Why does Ford use blue in their logo?


Ford logo is a flattened oval figure designed in several shades of blue and white colors. The famous stylish Henry Ford signature is embedded into the oval. The use of blue color in the Ford logo symbolizes strength, excellence and grace of the company, whereas the white color depicts nobility, elegance and purity.



When did Ford change to the blue oval?


Ford begins selling the 1928 Model A
Ford called the new car the Model A, commemorating Ford Motor Company's first car, the 1903 Model A. The car was the first vehicle to sport the iconic Blue Oval logo, and it included innovative features like a Safety Glass windshield.



Is Blue Oval owned by Ford?


BlueOval City is a $5.6 billion campus that will ultimately feature new electric vehicle and battery manufacturing facilities, a supplier park, a railyard connection and a wastewater treatment plant. The battery manufacturing plant will be operated by BlueOvalSK, a joint venture between Ford and SK On.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.