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Why is Subaru famous?


Subaru, a Japanese automobile manufacturer, has carved out a unique niche in the global automotive market. Known for its reliability, innovative engineering, and strong connection with outdoor enthusiasts, Subaru has become a household name. In this article, we’ll explore the key reasons behind Subaru’s fame and enduring popularity.


1. Symmetrical All-Wheel Drive (AWD) System


One of Subaru’s most defining features is its symmetrical all-wheel drive system, which comes standard on most of its vehicles. This system provides superior traction and stability, making Subaru cars ideal for driving in challenging weather conditions such as snow, rain, or off-road terrain. The symmetrical design ensures balanced weight distribution, enhancing handling and safety.


2. Boxer Engine Technology


Subaru is also famous for its use of the horizontally opposed "boxer" engine. This engine design allows for a lower center of gravity, improving vehicle stability and handling. The boxer engine is not only efficient but also contributes to Subaru’s reputation for durability and long-lasting performance.


3. Commitment to Safety


Subaru has consistently prioritized safety in its vehicle designs. Many Subaru models are equipped with advanced safety features, including the EyeSight Driver Assist Technology, which includes adaptive cruise control, pre-collision braking, and lane-keeping assistance. Subaru vehicles frequently earn top safety ratings from organizations like the Insurance Institute for Highway Safety (IIHS).


4. Outdoor Lifestyle and Brand Loyalty


Subaru has cultivated a strong connection with outdoor enthusiasts and adventure seekers. Its vehicles, such as the Outback and Forester, are marketed as rugged, reliable companions for outdoor activities. This branding has resonated deeply with customers, fostering a loyal community of Subaru owners who often advocate for the brand.


5. Environmental Responsibility


Subaru has made significant strides in environmental sustainability. The company operates zero-landfill manufacturing plants and has introduced hybrid and electric vehicle options to reduce its carbon footprint. Subaru’s commitment to preserving the environment aligns with the values of many of its customers, further enhancing its reputation.



  • Symmetrical All-Wheel Drive for superior traction and stability.

  • Boxer engine technology for improved handling and durability.

  • Advanced safety features like EyeSight Driver Assist Technology.

  • Strong connection with outdoor enthusiasts and adventure seekers.

  • Commitment to environmental sustainability and zero-landfill manufacturing.


These factors collectively explain why Subaru has become a beloved brand worldwide. Its focus on innovation, safety, and environmental responsibility, combined with its appeal to adventurous lifestyles, ensures that Subaru remains a top choice for many drivers.


Frequently Asked Questions

What made Subaru famous?


Into the 80s, Subaru would be acknowledged for both its engineering and design prowess. The Subaru BRAT became quite the sensation, as it was the most efficient 4WD passenger car on the market. The Subaru XT Coupe followed. This model was recognized for its aerodynamic design.



What does Subaru mean in Japanese?


“unite
“SUBARU” signifies a Japanese word meaning “unite,” as well as a term identifying a cluster of six stars, which the Greeks called the Pleiades – part of the Taurus constellation. According to Greek mythology, Atlas' daughters turned into this group of stars.



Why is Subaru so highly rated?


#1 - Standard All-Wheel Drive
The result is better handling and performance, no matter what road conditions your Outback is tackling. Having this kind of all-wheel drive ability standard is what makes Subaru vehicles so highly regarded here in New York.



What are Subaru engines known for?


SUBARU BOXER® Engine. Built into the DNA of nearly every Subaru vehicle is the powerful SUBARU BOXER® engine. A hallmark of our engineering excellence, the BOXER engine's unique, balanced design, compact shape, and horizontal layout makes for exceptional handling, smoothness, and stability while driving.



Does Subaru donate to LGBT?


For nearly 30 years, Subaru has supported the LGBTQ+ community: from our long-term relationship with PFLAG and its life-changing programs nationwide, to supporting gay and lesbian film festivals and pride parades, to being the first U.S. auto company to offer domestic partner benefits.



Is Subaru still owned by Toyota?


As of March 2024, Toyota owns just over 20% of Subaru, but it hasn't always been that way. Nissan purchased shares of Fuji Heavy Industries, Subaru's parent company, back in 1968. In 1999, Nissan sold its holdings to General Motors who then liquidated their stake in Fuji Heavy Industries in 2005.



Who does Subaru have a child with?


Natsuki Rigel (ナツキ・リゲル) is the non-canon son of Natsuki Subaru and Rem from the Re:IF spinoff.



What is so special about Subaru?


The brand has a distinct personality that resonates with many people. Overall, Subaru's focus on all-wheel drive, fuel-efficient boxer engines, safety, reliability, and brand identity are the key reasons to buy a Subaru vehicle.



Why are Subaru's so loved?


Reliable and Durable. Finally, Subaru cars are known for being reliable and durable. Drivers can expect their Subaru to last for many years without requiring too much maintenance. Plus, the company offers an excellent warranty program that covers a variety of potential problems.



Why do Americans love Subaru?


Reliable and Durable
Compared to other brands, parts and servicing for Subarus are relatively affordable, which is another reason why people love the company.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.