Why is the Subaru Ascent not popular?
The Subaru Ascent, the brand's largest and most expensive SUV, has not achieved the level of popularity that was initially expected. Despite Subaru's reputation for producing reliable and capable vehicles, the Ascent has struggled to gain traction in the highly competitive midsize SUV market.
Factors Contributing to the Ascent's Lack of Popularity
Several factors have contributed to the Ascent's relatively low sales performance compared to its competitors:
- Pricing and Positioning: The Ascent is priced higher than many of its midsize SUV rivals, which can make it less appealing to some consumers. Subaru has positioned the Ascent as a premium offering, but this may have limited its appeal to buyers seeking more value-oriented options.
- Brand Perception: Subaru is known for its rugged, all-wheel-drive vehicles, but the Ascent's larger size and more luxurious features may not align as closely with the brand's traditional image. Some consumers may not see the Ascent as a "true" Subaru.
- Competition: The midsize SUV segment is highly competitive, with established players like the Honda Pilot, Toyota Highlander, and Ford Explorer offering similar features and capabilities at potentially lower prices. The Ascent has struggled to stand out in this crowded market.
- Lack of Awareness: As a newer model, the Ascent may not have the same level of brand recognition and consumer awareness as some of its more established competitors. This can make it harder for the Ascent to gain traction in the market.
Despite these challenges, the Ascent remains a capable and well-designed SUV that offers a comfortable ride, ample seating and cargo space, and Subaru's renowned all-wheel-drive system. However, the brand may need to re-evaluate its pricing and marketing strategies to better position the Ascent for success in the highly competitive midsize SUV segment.
What is the biggest issue with Subaru?
Most common Subaru problems
- Fuel pump failure.
- O2 sensor problems.
- Blown head gaskets.
- Oil leaks.
- Battery draining rapidly.
- Unintended acceleration.
- Cracked windshields.
- Subaru Starlink problems.
What is the biggest problem with the Subaru Ascent?
A list of some of the most common issues Ascent owners have to deal with.
- Denso Fuel Pump Failure. The impellers inside of Denso branded fuel pumps may have been excessively exposed to a drying agent during manufacturing.
- CAN System Parasitic Drain on the Battery.
- Cracked Windshields.
- Subaru EyeSight Problems.
What is the controversy with Subaru?
According to the class action lawsuit, Subaru equipped some of its vehicles with defective Denso fuel pumps that could cause low pressure, leading to engine stalling, sputtering, shutdown, and, possibly, a crash. The long-running Subaru fuel pump lawsuit has lasted for nearly four years.
Is a Subaru Ascent a reliable vehicle?
Quality and Reliability 82.0/100
The 2025 Subaru Ascent has a predicted reliability score of 82 out of 100.
What is the life expectancy of a Subaru Ascent?
between 200,000 to 250,000 miles
How Many Miles can a Subaru Ascent Last? The Subaru Ascent is a durable vehicle that is predicted to last between 200,000 to 250,000 miles. With a yearly average of 15,000 miles, that adds up to around a 13-17 year lifespan.
How long will a Subaru Ascent last?
between 200,000 to 250,000 miles
How Many Miles can a Subaru Ascent Last? The Subaru Ascent is a durable vehicle that is predicted to last between 200,000 to 250,000 miles. With a yearly average of 15,000 miles, that adds up to around a 13-17 year lifespan.
Does the Subaru Ascent hold its value?
A 2022 Subaru Ascent has depreciated $12,277 or 33% in the last 3 years and has a current resale value of $24,193 and trade-in value of $21,839. The 2022 Subaru Ascent is in the 25-75% percentile for depreciation among all 2022 SUVs.
Is the Subaru Ascent a lemon?
The Subaru Ascent is a versatile SUV, yet many owners have encountered reliability issues that could qualify it under Lemon Law protections.
Where does Subaru Ascent rank?
The Subaru Ascent boasts excellent safety ratings. Its National Highway Traffic Safety Administration (NHTSA) overall rating is the highest: 5 Stars. It's also earned a spot on the coveted Insurance Institute for Highway Safety (IIHS) Top Safety Pick+ (TSP+) list.
Why does Subaru have a bad reputation?
Issues such as engine problems, failing oxygen sensors, Takata airbag recalls, transmission concerns, and rodent-attractive wiring can affect various Subaru models.
