Why is the Subaru Ascent not popular?
The Subaru Ascent, despite being a well-engineered vehicle with a reputation for safety and reliability, has struggled to capture the attention of consumers in the competitive midsize SUV market. In this article, we will explore the various factors contributing to its lack of popularity and what potential buyers should consider.
1. Market Competition
The midsize SUV segment is saturated with strong competitors, including the Honda Pilot, Toyota Highlander, and Ford Explorer. These models often overshadow the Ascent due to their established reputations and extensive features. The fierce competition makes it challenging for the Ascent to stand out.
2. Performance and Handling
While the Subaru Ascent is equipped with a capable turbocharged engine, some drivers find its performance underwhelming compared to rivals. The handling can feel less sporty, which may deter those looking for a more engaging driving experience. Additionally, the Ascent's fuel efficiency is not as competitive, which can be a significant factor for many buyers.
3. Interior Quality and Design
Although the Ascent offers a spacious interior, some critics have pointed out that the materials used in the cabin do not match the quality found in other vehicles in its class. The design may also feel less modern or upscale, which can influence buyer perceptions.
4. Limited Availability of Features
Many consumers today expect advanced technology and safety features in their vehicles. While the Ascent does come with a suite of safety features, some buyers feel that it lacks certain high-tech options that are becoming standard in other SUVs. This can make the Ascent seem less appealing to tech-savvy customers.
5. Brand Perception
Subaru has a loyal customer base, but its brand image is often associated with outdoor and adventure-oriented lifestyles. This perception may not resonate with families looking for a practical and stylish family vehicle, leading them to consider other brands that align more closely with their needs.
Conclusion
In summary, the Subaru Ascent faces several challenges in gaining popularity within the crowded midsize SUV market. Factors such as intense competition, performance perceptions, interior quality, feature availability, and brand image all play a role in its sales figures. For potential buyers, it's essential to weigh these aspects against their personal preferences and requirements when considering the Ascent as their next vehicle.
Frequently Asked Questions
What is the biggest problem with the Subaru Ascent?
A list of some of the most common issues Ascent owners have to deal with.
- Denso Fuel Pump Failure. The impellers inside of Denso branded fuel pumps may have been excessively exposed to a drying agent during manufacturing.
- CAN System Parasitic Drain on the Battery.
- Cracked Windshields.
- Subaru EyeSight Problems.
Why does Subaru have a bad reputation?
Issues such as engine problems, failing oxygen sensors, Takata airbag recalls, transmission concerns, and rodent-attractive wiring can affect various Subaru models.
Is the Subaru Ascent a lemon?
The Subaru Ascent is a versatile SUV, yet many owners have encountered reliability issues that could qualify it under Lemon Law protections.
Does the Subaru Ascent hold its value?
A 2022 Subaru Ascent has depreciated $12,277 or 33% in the last 3 years and has a current resale value of $24,193 and trade-in value of $21,839. The 2022 Subaru Ascent is in the 25-75% percentile for depreciation among all 2022 SUVs.
What is the life expectancy of a Subaru Ascent?
between 200,000 to 250,000 miles
How Many Miles can a Subaru Ascent Last? The Subaru Ascent is a durable vehicle that is predicted to last between 200,000 to 250,000 miles. With a yearly average of 15,000 miles, that adds up to around a 13-17 year lifespan.
How long will a Subaru Ascent last?
between 200,000 to 250,000 miles
How Many Miles can a Subaru Ascent Last? The Subaru Ascent is a durable vehicle that is predicted to last between 200,000 to 250,000 miles. With a yearly average of 15,000 miles, that adds up to around a 13-17 year lifespan.
What is the controversy with Subaru?
According to the class action lawsuit, Subaru equipped some of its vehicles with defective Denso fuel pumps that could cause low pressure, leading to engine stalling, sputtering, shutdown, and, possibly, a crash. The long-running Subaru fuel pump lawsuit has lasted for nearly four years.
Where does Subaru Ascent rank?
The Subaru Ascent boasts excellent safety ratings. Its National Highway Traffic Safety Administration (NHTSA) overall rating is the highest: 5 Stars. It's also earned a spot on the coveted Insurance Institute for Highway Safety (IIHS) Top Safety Pick+ (TSP+) list.
What is the biggest issue with Subaru?
Most common Subaru problems
- Fuel pump failure.
- O2 sensor problems.
- Blown head gaskets.
- Oil leaks.
- Battery draining rapidly.
- Unintended acceleration.
- Cracked windshields.
- Subaru Starlink problems.
Is a Subaru Ascent a reliable vehicle?
Quality and Reliability 82.0/100
The 2025 Subaru Ascent has a predicted reliability score of 82 out of 100.
