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Why is Toyota discontinuing the Prius?

In a surprising move, Toyota has announced that it will be discontinuing the Prius, one of the most iconic and pioneering hybrid vehicles in the automotive industry. The Prius, which has been a symbol of eco-friendly driving for over two decades, will no longer be produced after the 2025 model year.


Reasons for the Prius Discontinuation


According to Toyota, the decision to discontinue the Prius is driven by several factors, including changing consumer preferences and the company's shift towards a more diverse lineup of electrified vehicles. The Prius, once a trailblazer in the hybrid market, has faced increasing competition from a growing number of all-electric and plug-in hybrid models, which have become more affordable and appealing to consumers.


Additionally, Toyota's focus has shifted towards developing a broader range of electrified vehicles, including fully electric models and hybrid variants of its popular SUVs and sedans. The company believes that this diversified approach will better meet the evolving needs and preferences of its customers, who are increasingly seeking more versatile and technologically advanced options in the electrified vehicle segment.


The Prius Legacy


The Prius has been a groundbreaking vehicle since its introduction in 1997, pioneering the hybrid technology that has become increasingly prevalent in the automotive industry. The Prius has been a symbol of environmental consciousness and has played a significant role in raising awareness about the benefits of hybrid and electric vehicles. Its distinctive design and innovative features have made it a recognizable and beloved model among eco-conscious consumers.


Despite the discontinuation, Toyota has assured its customers that it remains committed to the development and production of electrified vehicles, including hybrid, plug-in hybrid, and fully electric models. The company's focus on diversifying its electrified lineup is seen as a strategic move to stay ahead of the rapidly evolving automotive landscape and meet the changing demands of consumers.


The Future of Electrified Vehicles


The discontinuation of the Prius is a significant milestone in the automotive industry's transition towards a more sustainable future. As consumers continue to prioritize eco-friendly and technologically advanced vehicles, the demand for a wider range of electrified options is expected to grow. Toyota's decision to shift its focus towards a more diverse lineup of electrified vehicles is a reflection of this changing market landscape and the company's commitment to staying at the forefront of the industry's evolution.


While the Prius will be missed by many, its legacy as a pioneering and influential hybrid vehicle will continue to shape the future of the automotive industry. The discontinuation of the Prius marks the end of an era, but it also signals the beginning of a new chapter in Toyota's electrified vehicle strategy, one that promises to deliver even more innovative and sustainable transportation solutions to its customers.

What is the biggest problem in Prius?


Top Toyota Prius Problems

  • Hard Starting If Car Has Been Sitting Several Days.
  • Restriction of the hybrid battery cooling fan may cause illumination of the Check Engine Light.
  • Tires may wear out prematurely.
  • The hight voltage hybrid battery may fail prematurely.
  • Problems may develop with the fuel tank liner.



What is the problem with the 2024 Prius?


"The empty tank sensor goes on when there is nearly 3 gallons left in the tank. This appears to be a known and wide problem with the 2024 Prius. The owners manual states that this car has a 10.6 gallon tank, but Toyota is saying it is now 10.5.



How much does it cost to replace a hybrid battery?


$2,000 to $8,000
Hybrid Battery Replacement Cost
While your typical auto battery costs around $100 to $200, a hybrid battery costs significantly more. In fact, hybrid battery replacement costs can vary anywhere from $2,000 to $8,000. That's because hybrid batteries are much larger and more high-tech than your average car battery.



What has replaced the Prius?


New Toyota C-HR REVEALED as the Prius 'Replacement' in the UK.



Should I buy a hybrid in 2024?


In short, compared to EVs, hybrid vehicles cost less. Additionally, in 2024, hybrids make more sense than EVs because you don't need to plug them in at an electric vehicle charger at home or at a public station to make them go, which for most families comes down to a convenience factor.



Why is it so hard to buy a Prius?


Toyota has increased production for hybrid cars every year since they've been in production. However, with this rarity in materials, it makes producing these vehicles harder to do. This isn't the first time Toyota has faced a Prius shortage.



What hybrid has the least problems?


Most reliable hybrid cars

  • Lexus NX (2014-2021) Reliability rating 100%
  • Lexus ES (2018-present) Reliability rating 99.3%
  • Hyundai Kona hybrid (2019-present) Reliability rating 99.0%
  • Toyota RAV4 (2019-present)
  • Lexus RX (2016-2022)
  • Mercedes A-Class hybrid (2018-present)
  • Lexus NX (2021-present)
  • Volvo XC40 PHEV (2017-present)



Why are hybrid cars not selling?


Consumers are turning to hybrids partly because they are cheap. The big batteries required to run fully electric vehicles make them far more expensive than petrol cars. That is a problem when it comes to selling to the mass market; most buyers “will not pay a premium”, says Jim Farley, the boss of Ford.



Why is the 2024 Prius not available?


Sales halted for all 2023 and 2024 Prius and Prius Prime models This is due to a recall issued because of some the doors on the new Prius models can fly open while driving if unlocked.



Which is the most reliable hybrid car of all time?


Most reliable hybrid cars

  • Lexus NX (2014-2021) Reliability rating 100%
  • Lexus ES (2018-present) Reliability rating 99.3%
  • Hyundai Kona hybrid (2019-present) Reliability rating 99.0%
  • Toyota RAV4 (2019-present)
  • Lexus RX (2016-2022)
  • Mercedes A-Class hybrid (2018-present)
  • Lexus NX (2021-present)
  • Volvo XC40 PHEV (2017-present)


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.