Why is Toyota getting rid of the Land Cruiser?

Toyota has announced that it will be discontinuing the production of its legendary Land Cruiser SUV, a move that has surprised many automotive enthusiasts and loyal customers. The Land Cruiser, known for its unparalleled off-road capabilities, rugged design, and long-lasting durability, has been a staple in Toyota's lineup for decades.

Reasons Behind the Discontinuation

According to Toyota, the decision to discontinue the Land Cruiser is primarily driven by shifting market demands and changing consumer preferences. The company cites declining sales and a shift towards more fuel-efficient and urban-focused SUVs as the main factors behind this decision.

• Declining sales: The Land Cruiser, with its large size and powerful engine, has become less appealing to many modern consumers who prioritize fuel efficiency and urban maneuverability.


• Changing consumer preferences: Customers are increasingly gravitating towards smaller, more fuel-efficient SUVs that are better suited for everyday use in urban and suburban environments.


• Regulatory pressures: Stricter emissions and fuel economy regulations have made it increasingly challenging for automakers to produce and sell large, gas-guzzling SUVs like the Land Cruiser.

While the Land Cruiser has long been a beloved and iconic model, Toyota's decision to discontinue it reflects the evolving automotive landscape and the need for the company to adapt to changing market demands.

The Future of the Land Cruiser

Despite the discontinuation of the current Land Cruiser model, Toyota has hinted that the nameplate may not be gone for good. The company has stated that it is exploring options to potentially reintroduce the Land Cruiser in the future, potentially with a more modern and fuel-efficient design.

However, any potential future iterations of the Land Cruiser are likely to be significantly different from the iconic model that has been in production for decades. Customers who have long appreciated the Land Cruiser's rugged and traditional design may be disappointed by the prospect of a more modern and urban-focused version of the SUV.

Ultimately, Toyota's decision to discontinue the Land Cruiser reflects the changing priorities of the automotive industry and the need for manufacturers to adapt to evolving consumer preferences and regulatory requirements. While the iconic SUV may no longer be available in its current form, its legacy and the memories it has created for generations of enthusiasts will undoubtedly live on.

Why is Toyota discontinuing the Land Cruiser?

Toyota dropped the beloved Land Cruiser from its lineup of US offerings due to dwindling sales for the $90000+ SUV. However you can still get one stateside if you know where to shop.

What problems do Toyota Land Cruisers have?

Common Toyota Land Cruiser problems include electrical issues like power window failures, engine problems such as a check engine light from the EVAP system, and automatic transmission issues like rough shifting, particularly at higher mileage. Owners of newer models also report a lackluster powertrain feel with the four-cylinder hybrid, while older models may face issues like a leaking power steering pump. Other problems across different models include wear on ABS sensors, worn brake master cylinders, and general suspension wear.
 
This video discusses some major issues with the new Toyota Land Cruiser: 1mBen HardyYouTube · Jul 2, 2025
Electrical issues

• Power window and mirror failure: A failed electrical junction block can cause these to stop working. 
• Check Engine Light: Often triggered by an EVAP system leak or a malfunctioning throttle position sensor. 
• ABS wheel speed sensors: These can wear out over time and trigger codes. 
• Bluetooth connectivity: Some users report inconsistent Bluetooth performance. 

Engine and transmission issues

• Transmission problems: At higher mileage, the automatic transmission may shift roughly or improperly. 
• EGR system: A blocked Exhaust Gas Recirculation (EGR) system can cause a vehicle to fail emissions tests. 
• Fuel system: A leaking fuel pulsation dampener can cause a loss of power, while some models may experience stalling when warm. 
• Powertrain concerns (newer models): The hybrid four-cylinder engine in newer models may feel underpowered, especially for a vehicle of this size, and some owners have reported rougher shifts compared to previous models. 

Other common problems

• Power steering pump: This can leak on vehicles with higher mileage. 
• Brake system: The brake master cylinder may need replacing around 125,000125 comma 000125,000 miles, and rear brake operation can be affected if the rear level sensor is not bled properly. 
• Suspension: Suspension components are subject to normal wear and tear. 
• Cooling system: Regular coolant and thermostat replacement is recommended, and some vehicles may experience radiator leaks or overheating. 
• Off-road damage: Off-roading can cause damage to tires and underbody components, and the spare tire's location can also be an issue for some. 
• Interior and design: Newer models have been criticized for a lack of useful storage compartments, poor cup holder design, and interior plastics that feel hard or low-quality for the price point. 

This video explains some of the reasons why the new Toyota Land Cruiser might be disappointing: 52sDoug DeMuroYouTube · Dec 8, 2024

Why are Toyota Land Cruisers illegal in the USA?

Unfortunately, those in the U.S. can't purchase the Land Cruiser 70 today because it doesn't meet current emissions standards. Back in the '80s, Toyota declined to sell the 70 in America because the company felt it wasn't premium enough or large enough for U.S. roads at the time.

How much will the 2026 fj cruiser cost?

The 2026 Toyota FJ Cruiser is expected to start in the mid-$30,000s, with prices potentially reaching up to $45,000 for higher trims. However, these are unofficial estimates, and final pricing will depend on the model's official release, trims, options, and market.
 
This video discusses the potential price range and features of the 2026 Toyota FJ Cruiser: 44sUntamed MotorsYouTube · Oct 22, 2025
Estimated price ranges

• Starting Price: Estimated to be around $35,000 for the base model in the US, though some sources suggest a potential starting point closer to $32,000. 
• Higher-End Models: The price can reach up to approximately $45,000 for top-tier trims, such as the "Limited" or "Adventure" models. 
• Hybrid and Premium Trims: A hybrid version could start in the high $30,000s, with the Hybrid AWD potentially around $41,000. 

Important considerations

• Official announcement: These figures are speculative and based on early reports and industry speculation, so they may change after Toyota's official announcement. 
• Market variations: Prices will differ by region, and the final cost will be influenced by local taxes and dealership markups. 
• Trim levels: The price will vary significantly depending on the specific trim (e.g., LE, XLE, Limited) and features included.