Will Ford ever bring back the Fiesta?
No, it is highly unlikely that Ford will revive the Fiesta model in the near future. The Fiesta, a subcompact car that was once a popular offering in Ford's lineup, was discontinued in North America after the 2019 model year due to declining sales and a shift in consumer preferences towards larger vehicles.
The Rise and Fall of the Ford Fiesta
The Ford Fiesta was first introduced in Europe in 1976 and made its way to the United States in 1978. It quickly gained a reputation for being a fun, fuel-efficient, and affordable small car. The Fiesta was particularly popular among younger buyers and those looking for a practical, city-friendly vehicle.
However, over the years, the Fiesta's sales in the US began to decline as consumers increasingly favored larger, more spacious vehicles such as SUVs and crossovers. This shift in consumer preferences, coupled with the rising popularity of Ford's own Focus and Fusion models, ultimately led to the Fiesta's discontinuation in North America.
Reasons Why Ford Discontinued the Fiesta
- Declining Sales: In the US, Fiesta sales dropped from a high of over 70,000 units in 2012 to just 48,000 units in 2018, a decline of over 30%.
- Shift in Consumer Preferences: Consumers increasingly favored larger, more spacious vehicles such as SUVs and crossovers, which reduced the demand for small, subcompact cars like the Fiesta.
- Focus on Larger, More Profitable Models: Ford shifted its focus to larger, more profitable models such as the F-150 pickup truck and the Expedition SUV, which generated higher profit margins.
- Changing Regulatory Environment: Stricter fuel economy and emissions regulations made it more challenging for automakers to produce and sell small, gas-powered vehicles like the Fiesta.
Given these factors, it is unlikely that Ford will bring back the Fiesta in the near future. The company's focus is now on larger, more profitable vehicles that better align with current consumer preferences and regulatory requirements.
Why did Ford get rid of Fiesta?
Why is the Ford Fiesta being discontinued? Ford is moving with the times as much as the next manufacturer, which means a big focus on electric motoring - after all, zero emissions are the goal for almost every car brand these days.
Will the Ford Fiesta come back?
The long and successful history of the Ford Fiesta began in 1976 and ended in 2023. Do you miss it? Maybe there's a glimmer of hope... As we told you recently, Ford is considering developing several compact electric models from 2026, all based on a new platform.
What is Ford replacing the Fiesta with?
the Puma
Ford presents the Puma as the natural successor to the Fiesta's enduring legacy. The Puma is crafted with family needs in mind, a segment where the Fiesta has historically thrived.
Why has Ford dropped the Fiesta?
Out with the old, in with the new
Of the new cars planned, the Ford Explorer, an electric SUV, was key in the decision to dropping the Fiesta from Ford's line up. Ford have said that the production plant that was used to build the Fiesta will now be a plant to produce the batteries for the electric vehicles.
Can I still buy a new Ford Fiesta?
Ford has ceased production of the Ford Fiesta as of July 2023.
Is Ford reintroducing the Fiesta?
Ford is researching a new platform for its most affordable models. The history of the Ford Fiesta came to an end in July 2023 when the last vehicle of the current generation was produced. But what happened a year ago may have been only a temporary 'goodbye' and not a real farewell.
