Will there be a 2024 Prius Prime?
The brief answer is no. Toyota did not offer a 2024 version of the Prius Prime, and the 2024 Prius lineup in the United States and many markets was hybrid-only, with no plug-in Prime variant.
More detail: Toyota's fifth-generation Prius arrived around 2022–2023, featuring improved hybrid efficiency but not a plug-in option for the 2024 model year in major markets. The Prime badge, which historically denoted the plug-in version, was not carried forward for 2024, as Toyota shifted its electrification strategy toward other plug-in options and BEVs within its lineup. The discussion below outlines what that means for buyers and what alternatives exist.
Context: A shift in the Prius lineup for 2024
In 2023, Toyota introduced the fifth-generation Prius, redesigned for efficiency and performance, and the model year that followed did not include a Prius Prime plug-in variant in the U.S. or most other large markets. This reflected a broader industry pivot: Toyota focused its plug-in and electric efforts on other models while keeping the Prius as a highly efficient hybrid rather than expanding the Prime badge for 2024.
Why Toyota pulled back on the Prius Prime in 2024
Industry factors cited by observers include higher battery costs, supply chain considerations, and a strategic decision to reserve plug-in capability for other models in the Toyota lineup (and its Lexus counterpart) rather than proliferating a dedicated Prius Prime variant for 2024. The result was a 2024 lineup that emphasized hybrid efficiency rather than a refreshed or expanded plug-in Prius option.
Current plug-in options in Toyota's lineup (as of 2024)
If you’re specifically seeking a Toyota plug-in during 2024, the in-brand option most commonly highlighted was the RAV4 Prime. The following list captures the main in-brand plug-in option available in many markets for that year:
- RAV4 Prime — Plug-in hybrid with about 42 miles of EPA-estimated electric range; widely available in the U.S. and other markets.
The absence of a 2024 Prius Prime means buyers looking for plug-in capability within the Prius family would have to consider alternatives in Toyota’s lineup or switch to other brands that offer plug-ins in the same price and size class.
What to consider if you want a plug-in Toyota vehicle
For consumers intent on a plug-in Toyota, consider these paths in 2024:
- RAV4 Prime as the primary Toyota-branded plug-in option in the U.S. and many markets.
- Exploring plug-in options within the broader Toyota/Lexus family (such as Lexus plug-in hybrids) if you’re open to different models or brands in the same corporate family.
Local dealer availability, incentives, and regional offerings can vary, so it’s wise to check current inventory and programs at a nearby dealer.
Summary
There was no 2024 Prius Prime released. Toyota did not roll out a plug-in Prius variant for the 2024 model year; the fifth-generation Prius was sold as a hybrid-only model. For buyers seeking plug-in capability within Toyota’s lineup in 2024, the RAV4 Prime served as the primary option, with other plug-in choices existing within the broader brand ecosystem. Always verify with a local dealer for the latest availability and future plans, as automotive lineups can evolve in subsequent model years.
Looking ahead, Toyota has continued to pursue electrification across its range, but the specific reintroduction or redesign of a Prius Prime plug-in variant remains contingent on future model-year decisions beyond 2024.
