Does Ford have a new logo?
The simple answer is no: Ford has not unveiled a new global logo. The company continues to use the classic blue oval with the white cursive “Ford” in official branding and on most models. However, Ford sometimes employs model- or region-specific badges and campaign-focused typography that differentiate branding without replacing the core emblem.
The question of whether Ford has a new logo has circulated amid branding tweaks and EV marketing, but Ford has not announced a replacement of its global emblem. This article explains the current logo status, how branding can evolve without changing the emblem, and how to verify official branding from Ford.
Current logo status
The flagship Ford emblem remains the blue oval with the white script Ford. This iconic badge has been a constant in Ford’s branding for decades and continues to appear on vehicles, dealer signage, and official communications worldwide.
To understand how Ford communicates branding today, it helps to separate a true logo redesign from broader branding adjustments that may occur in advertising, packaging, or product badges.
Key elements of Ford branding today include:
- The global emblem: the blue oval with the white “Ford” script, used across most markets and vehicles.
- Model- or region-specific emblems: limited badges or variations that may appear on certain vehicles or in certain markets without replacing the global emblem.
- Branding system elements: a broader approach to color usage, typography, imagery, and layout that supports campaigns and product lines without changing the core logo.
These elements show how Ford can refresh its look for campaigns or regions while keeping the central emblem intact.
Branding refresh vs logo redesign
Ford occasionally adjusts branding elements that apply to advertising, dealer materials, and product packaging, which are distinct from a full logo redesign. The following distinctions help explain how branding can evolve without a new emblem:
- Logo change (global): A complete replacement of the blue oval and script in all markets and products.
- Branding refresh (global): Updates to typography, color palettes, imagery, and templates used across communications while retaining the core emblem.
- Campaign and product-specific badges: Temporary or limited-use marks that appear on certain models or in specific marketing efforts without altering the global logo.
In practice, these updates can give Ford a fresh look for a campaign or a product line, while the official global logo remains unchanged.
How to verify official logo status
To confirm whether Ford has introduced a new logo, rely on official sources and reputable reporting. The following steps can help you verify the status quickly:
- Check Ford’s official website and press releases for announcements about branding or logo changes.
- Review Ford’s brand guidelines or trademark filings, which typically publish any formal logo updates.
- Look for statements from Ford’s corporate communications channels, including official social media accounts and investor relations pages.
- Cross-check reporting from established automotive and business news outlets for corroboration of any logo redesign news.
By following these steps, you can determine whether a new logo has been officially adopted or if branding changes are limited to campaigns, models, or regional materials.
Summary
As of 2024–2025, Ford has not announced or rolled out a new global logo. The traditional blue oval with the white script remains Ford’s official emblem, while branding tweaks may occur in campaigns, regional materials, or vehicle-specific badges without replacing the core logo. For the latest status, consult Ford’s official communications and reputable news outlets.
What is the Ford slogan 2025?
Ford's slogan for 2025 is "Ready. Set. Ford.". This new global marketing campaign, launched in September 2025, replaces "Built Ford Proud" and focuses on empowering customers by positioning Ford as the spark that helps them achieve their full potential. The campaign aims to unify Ford's messaging worldwide and groups vehicles into three lifestyle categories: Build (F-Series, Maverick), Thrill (Mustang, motorsports), and Adventure (Bronco, Ranger).
- Global unification: "Ready. Set. Ford." is the first global campaign in over 15 years to unify Ford's messaging across different regions.
- Focus on people: The campaign emphasizes customers and their capabilities, with the slogan intended to be a catalyst for them to "reach their full potential".
- Lifestyle categories: It organizes the vehicle lineup around three distinct lifestyles:
- Build: For those who work and create, like the F-Series and Maverick.
- Thrill: For performance-oriented drivers, such as those who drive the Mustang.
- Adventure: For explorers and off-road enthusiasts, like the Bronco and Ranger.
- Marketing: The campaign features a voiceover by actor Bryan Cranston and was first launched during Amazon's Thursday Night Football.
Why are people flipping their Ford logos?
While the Ford logo has been around for decades, many fans of the revolutionary car brand have discovered a trendy new way to appreciate it with a pop culture twist. By flipping their camera screen, some TikTokers have discovered that it spells out the word "brat".
Did Ford change their slogan?
In the U.S., “Ready Set Ford” replaces “Built Ford Proud,” which debuted in 2018 and often spoke to the company's heritage and manufacturing prowess. In Europe, Ford had used the line “Bring On Tomorrow,” while in South America, it used “Ready for More.”
Did Ford change its logo?
Other than the standard blue color that had always been used, alternate colors of black and white were also tested out around 1961. Today the Ford logo still has that same iconic blue oval, but has been made to look more modernized with a silver lining around its font and a white hue added to the lettering.
