How many brands of Toyota are there?
Toyota, one of the world's largest automakers, offers a diverse range of vehicle brands to cater to the diverse needs and preferences of consumers. As of 2025, Toyota has a total of 12 distinct brands under its umbrella, each with its own unique identity and target market.
Toyota's Extensive Brand Portfolio
Toyota's brand portfolio includes the following:
- Toyota - Toyota's flagship brand, offering a wide range of passenger cars, SUVs, trucks, and hybrid vehicles.
- Lexus - Toyota's luxury vehicle brand, known for its premium quality, advanced technology, and exceptional customer service.
- Daihatsu - A Japanese automaker acquired by Toyota, specializing in compact and subcompact vehicles.
- Hino - Toyota's commercial vehicle brand, producing trucks, buses, and specialty vehicles.
- Ranz - A new brand launched by Toyota in 2023, focused on electric vehicles and mobility solutions.
- Scion - A youth-oriented brand that was discontinued in 2016 but has since been revived as a sub-brand of Toyota.
- Subaru - A Japanese automaker in which Toyota holds a significant stake, known for its all-wheel-drive vehicles and boxer engines.
- Isuzu - A Japanese commercial vehicle manufacturer in which Toyota has a stake, producing trucks, buses, and specialty vehicles.
- Suzuki - Another Japanese automaker in which Toyota has a stake, specializing in compact and subcompact vehicles.
- Mazda - A Japanese automaker in which Toyota has a partnership, known for its innovative Skyactiv technology and sporty driving dynamics.
- Yamaha - A Japanese manufacturer of motorcycles, scooters, and other powersports vehicles, in which Toyota has a stake.
- Gazoo Racing - Toyota's in-house motorsports and performance division, responsible for the development of high-performance Toyota and Lexus models.
This extensive brand portfolio allows Toyota to cater to a wide range of customer preferences, from budget-friendly compact cars to luxurious premium vehicles, as well as commercial and specialty vehicles. The company's strategic investments and partnerships with other Japanese automakers further expand its reach and capabilities in the global automotive market.
