How many brands of Toyota are there?
Toyota, one of the world's largest automakers, offers a diverse range of vehicle brands to cater to the diverse needs and preferences of consumers. As of 2025, Toyota has a total of 12 distinct brands under its umbrella, each with its own unique identity and target market.
Toyota's Extensive Brand Portfolio
Toyota's brand portfolio includes the following:
- Toyota - Toyota's flagship brand, offering a wide range of passenger cars, SUVs, trucks, and hybrid vehicles.
- Lexus - Toyota's luxury vehicle brand, known for its premium quality, advanced technology, and exceptional customer service.
- Daihatsu - A Japanese automaker acquired by Toyota, specializing in compact and subcompact vehicles.
- Hino - Toyota's commercial vehicle brand, producing trucks, buses, and specialty vehicles.
- Ranz - A new brand launched by Toyota in 2023, focused on electric vehicles and mobility solutions.
- Scion - A youth-oriented brand that was discontinued in 2016 but has since been revived as a sub-brand of Toyota.
- Subaru - A Japanese automaker in which Toyota holds a significant stake, known for its all-wheel-drive vehicles and boxer engines.
- Isuzu - A Japanese commercial vehicle manufacturer in which Toyota has a stake, producing trucks, buses, and specialty vehicles.
- Suzuki - Another Japanese automaker in which Toyota has a stake, specializing in compact and subcompact vehicles.
- Mazda - A Japanese automaker in which Toyota has a partnership, known for its innovative Skyactiv technology and sporty driving dynamics.
- Yamaha - A Japanese manufacturer of motorcycles, scooters, and other powersports vehicles, in which Toyota has a stake.
- Gazoo Racing - Toyota's in-house motorsports and performance division, responsible for the development of high-performance Toyota and Lexus models.
This extensive brand portfolio allows Toyota to cater to a wide range of customer preferences, from budget-friendly compact cars to luxurious premium vehicles, as well as commercial and specialty vehicles. The company's strategic investments and partnerships with other Japanese automakers further expand its reach and capabilities in the global automotive market.
How many brands does Toyota have?
As of 2025, the Toyota Motor Corporation produces vehicles under five brands: Century, Daihatsu, Hino, Lexus and the namesake Toyota.
How many types of Toyota are there?
The total number of Toyota models is over 900, including vehicles sold under different brands and in various international markets, according to Toyota-Club.Net. The current US market has a more limited selection, with Toyota offering a range of cars, trucks, and SUVs as listed on Toyota's official website.
Global vs. regional models
- Globally: There are over 900 models when considering all brands and markets, such as Japan, Europe, North America, and Asia, notes Toyota-Club.Net. This number includes models sold under Toyota's namesake brand and other brands under its corporate umbrella, like Daihatsu and Hino.
- In the U.S.: A significantly smaller number of models are available, which can be viewed on the Toyota USA website. This current lineup includes categories like cars, electrified vehicles, crossovers, SUVs, and trucks.
Current models in the U.S. (examples)
- Cars: Corolla, Camry, Prius, Crown, GR86, GR Supra
- Trucks: Tacoma, Tundra
- Crossovers & SUVs: RAV4, Highlander, 4Runner, Sequoia, Land Cruiser, Grand Highlander, bZ
How many Toyota logos are there?
We have four types of logos, all built around the same foundation to keep things simple, consistent and easily recognizable. Please ensure you are using the most up to-date logo in all materials. At the core of every logo are three simple elements. The ellipses that represent our brand.
What are the 17 Toyota Group companies?
- Toyota Industries Corporation.
- Toyota Motor Corporation.
- Aichi Steel Corporation.
- JTEKT CORPORATION.
- Toyota Auto Body Co., Ltd.
- Toyota Tsusho Corporation.
- AISIN CORPORATION.
- DENSO Corporation.
