How much is a 1966 Bronco worth?
In today’s market, a 1966 Ford Bronco typically ranges from roughly $25,000 for a project car to well over $150,000 for fully restored, numbers-matching, or concours-quality examples.
Market snapshot: early Broncos in 2024–2025
The first-generation Bronco has surged in value as collectors prize iconic retro SUVs, strong restoration interest, and a growing enthusiast community. Auction results and price guides reflect a broad spectrum: inexpensive runners needing work, well-presented drivers, and pristine, fully restored units can all fetch markedly different prices. For an ongoing reference, buyers and sellers commonly consult established guides and recent auction outcomes to gauge where a specific Bronco sits in the current market.
For buyers and sellers, these guidelines reflect common market tiers:
- Project or needs work: around $25,000 to $50,000 — runs and drives may be possible, but substantial cosmetic or mechanical work is typically required.
- Driver quality: roughly $60,000 to $100,000 — decent cosmetics, solid mechanicals, and regular maintenance; may have some tasteful upgrades.
- Excellent driver/restored: about $100,000 to $150,000 — strong restoration or a highly presentable survivor with good documentation.
- Concours-level or highly original with provenance: $150,000 to $250,000+ — top-tier restorations, authentic parts, and comprehensive records can push prices higher.
These ranges reflect current market dynamics and the premium placed on originality, documentation, and condition. Regional differences and recent auction results can shift values by significant margins, so always verify with up-to-date sources before buying or selling.
Factors that drive value
Condition and originality
How pristine the body, chassis, and interior are, along with how original the drivetrain and parts remain, has a major impact on price. Numbers-matching engines and factory configurations typically command higher premiums, especially when supported by documentation.
Provenance and documentation
Cars with known history, documented restoration work, and original build sheets, dealer records, or registries tend to attract higher offers. A well-documented Bronco can differentiate a strong sale from a good one.
Rarity of options and configuration
Early Broncos with rare options, paint schemes, or hard-to-find body styles (such as certain early trims or unique interiors) may push the value into higher brackets, particularly for collectors seeking specific configurations.
How to assess a Bronco you’re considering
Prospective buyers should inspect for rust, frame integrity, suspension wear, and prior repairs, and verify authenticity through VINs, serial numbers, and any available build documents. A trusted inspector or experienced Bronco specialist can help determine condition class and restoration quality before negotiating a price.
Where to find current pricing guidance
To stay current, check the latest valuations from major guides and recent auction results. Reputable sources include classic car price guides and auction house catalogs, which aggregate market activity and provide updated ranges for different condition levels and configurations.
Summary
The 1966 Ford Bronco remains one of the most sought-after classics in the SUV segment, with values that reflect a wide spectrum from project-quality examples to concours-quality restorations. Buyers should calibrate expectations to the car’s condition, originality, provenance, and the latest market activity. For a precise target, consult current price guides and recent auction results, and consider a professional inspection to determine where a specific Bronco falls within the market.
How much is a 66 Ford Bronco worth?
The price for a 1966 Ford Bronco can range from approximately $24,000 to over $170,000, with an average price around $73,000, but this varies widely based on condition, originality, and modifications. Expect to pay a lower price for a project vehicle and much higher prices for exceptionally restored or custom models, with some custom builds reaching well over $200,000.
Price factors
- Condition: A vehicle needing significant work will be at the lower end of the price range, while a vehicle with a recent, high-quality restoration will be at the higher end.
- Originality: Broncos that are in original or highly original condition are often more valuable to collectors.
- Modifications: Custom builds with modern upgrades, like Coyote engines, can command very high prices, often exceeding the value of a factory-stock vehicle.
- History: A documented history, including original paperwork or a restoration log, can increase a vehicle's value.
Examples of 1966 Ford Bronco prices
- Lowest auction sale: Around $23,887 for a vehicle needing significant work.
- Average price: Approximately $72,760 for a well-maintained, average-condition vehicle.
- Highest sale: Over $233,500 for a rare, well-maintained, or highly modified example at auction.
- Current listings: You can find various listings, such as a modified pickup for $44,500 or a "custom" model for $79,999.
What year is Bronco most valuable?
1966-1977
First-Generation Ford Bronco, 1966-1977
Because they tend to be the most desirable, they also boast the highest values of the classic Broncos today. Hagerty lists average values for the first 1966 model year as $35,900 for the enclosed wagon body style, $28,500 for the pickup, and $34,200 for the open-top roadster.
How many Ford Broncos were made in 1966?
23,776
Sales
| Year | Units |
|---|---|
| 1966 | 23,776 |
| 1967 | 14,230 |
| 1968 | 16,629 |
| 1969 | 20,956 |
Are old Broncos worth anything?
The classic Bronco has been one of the best-performing vehicles in the collector market for the past decade. Prices have surged at major auctions, and well-restored examples often command values that exceed those of other classic SUVs.
