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How much is a 1967 Mercury Cougar worth today?

The 1967 Mercury Cougar is a classic American muscle car that has become increasingly valuable over the years. Depending on the condition and rarity of the vehicle, a 1967 Mercury Cougar can be worth anywhere from a few thousand dollars to over $100,000 in today's collector car market.


Factors Affecting the Value of a 1967 Mercury Cougar


Several key factors influence the value of a 1967 Mercury Cougar, including:



  • Condition - The overall condition of the vehicle, including the exterior, interior, and mechanical components, is the primary driver of value. Well-maintained, original-condition Cougars tend to be the most valuable.

  • Rarity - Certain Cougar models, such as the XR-7 or GT, were produced in lower numbers and are more sought after by collectors.

  • Originality - Cougars that have been restored to their original factory specifications, with original parts and finishes, are typically worth more than those that have been heavily modified.

  • Provenance - The history and ownership of the vehicle, such as whether it was owned by a celebrity or has a unique story, can also impact its value.


According to recent market data, a well-maintained, original-condition 1967 Mercury Cougar in good running order can fetch anywhere from $20,000 to $50,000 or more, depending on the specific model and options. Rare or exceptionally well-preserved examples can command prices in excess of $100,000 in the collector car market.


Restoring and Maintaining a 1967 Mercury Cougar


Owning and maintaining a 1967 Mercury Cougar requires a significant investment of time and money. Restoration can be a complex and costly process, with parts and labor often running into the tens of thousands of dollars. Regular maintenance, including engine tuning, brake work, and bodywork, is also essential to preserve the value of these classic vehicles.


For those willing to take on the challenge, owning a 1967 Mercury Cougar can be a rewarding and financially lucrative endeavor. As these iconic muscle cars continue to appreciate in value, they have become a sought-after collector's item for enthusiasts and investors alike.

How many 1967 cougars are left?


For example, in 1967, there were 150,893 Cougars built. The database has records on approx 7,000. Of those, approx 4000 have been parted out, or condition is unknown. That leaves approx 3000 which is only a 2% survival rate.



How many 1967 cougars were made?


Production

Model YearUnits
1967150,893
1968113,720
1969100,069
197072,343



What was the last year the Mercury Cougar was made?


2002
The Mercury Cougar is a series of automobiles that was sold by Mercury from 1967 to 2002. The model line is a diverse series of vehicles; though the Cougar nameplate is most commonly associated with two-door coupes, at various stages in its production, the model also was offered as a convertible and a hatchback.



What does XR7 mean on a Mercury Cougar?


experimental racing
It's been suggested that "XR-7" is a cipher for "experimental racing," and there was, in fact, a team of Cougars prepared by NASCAR specialist Bud Moore for drivers Dan Gurney and Parnelli Jones to compete in the 1967 Sports Car Club of America (SCCA) Trans-Am road-racing championship.



What year of Mercury Cougar to avoid?


The Cougar has 2 generations, each with their own issues. Using the same PainRank™ system we've determined that you're better off avoiding the 8th generation (1999–2002).



What is the most desirable Mercury Cougar?


Today, Cougars from 1967 to 1970 are all very collectible, especially the convertibles. Of the near 375,000 Cougars built in its four years of production, only about 13,500 were ragtops. The most collectible, no surprise, are the 428 Cobra Jets, the 427 GTE, and the Eliminator CJ model.



How rare is a 1967 Mercury Cougar?


The 1967 and 1968 Cougar GT is even rarer, as just 11,959 units were built those years. These Cougar GTs came with powerful 390-V8 engines under the hood and we're good looking cars. However, the most rare is the 1968 GT-E version, where either a 427, 390 horse V8 or a 428 Cobra Jet 335 horse engine sat in waiting.



What is the best year for a Mercury Cougar?


If you are looking for a used Mercury Cougar, this list of the best Years is one you should keep an eye on.

  • 1967 Mercury Cougar (Best Years)
  • 1968 Mercury Cougar (Best Years)
  • 1969 Mercury Cougar (Best Years)
  • 1970 Mercury Cougar (Best Years)
  • 1971 Mercury Cougar (Good Years)
  • 1972 Mercury Cougar (Good Years)



Are Mercury cougars collectible?


1967 Mercury Cougar
But the big block 1967 Cougars still do well, spiking in 2022 just like the 1970 models. The small blocks have been more volatile over time, and a 390 big block Cougar is worth 25% more than a small block XR-7, and a whopping 44% more than a base small block Cougar.



How much is a 1967 Mercury Cougar worth?


The value of a 1967 Mercury Cougar can vary greatly depending on its condition, mileage, options, and history. Typically, you can expect to pay around $15,533 for a 1967 Mercury Cougar in good condition with average spec.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.