How much is a 1967 Mercury Cougar worth today?
The 1967 Mercury Cougar, a classic American muscle car, holds a special place in automotive history. Known for its sleek design, hidden headlights, and powerful performance, it remains a sought-after collector's item. If you're wondering how much this iconic car is worth today, the answer depends on several factors, including its condition, originality, and market demand.
Factors That Influence the Value of a 1967 Mercury Cougar
When determining the value of a 1967 Mercury Cougar, collectors and buyers consider the following key factors:
- Condition: The car's overall condition is one of the most significant factors. A fully restored Cougar in excellent condition will fetch a much higher price than one in need of extensive repairs.
- Originality: Cars with original parts, matching numbers (engine and transmission), and factory paint colors are more valuable than those with aftermarket modifications.
- Trim Level: The 1967 Mercury Cougar came in various trims, including the base model and the more luxurious XR-7. XR-7 models typically command higher prices due to their premium features.
- Market Trends: The classic car market fluctuates based on demand. Limited production models or those with unique features tend to appreciate over time.
Current Market Value
As of 2025, the value of a 1967 Mercury Cougar can range widely depending on the factors mentioned above. Here's a general breakdown:
- Project Cars: A 1967 Mercury Cougar in poor condition, often referred to as a "project car," may sell for $5,000 to $10,000. These cars typically require significant restoration work.
- Driver-Quality Cars: A Cougar in fair to good condition, suitable for regular driving but not fully restored, can range from $15,000 to $25,000.
- Fully Restored or Show-Quality Cars: A meticulously restored Cougar or one in show-quality condition can command prices between $30,000 and $50,000 or more, especially if it has rare options or is an XR-7 model.
Tips for Buying or Selling a 1967 Mercury Cougar
If you're in the market to buy or sell a 1967 Mercury Cougar, keep these tips in mind:
- Do Your Research: Familiarize yourself with the car's history, specifications, and common issues to ensure you're making an informed decision.
- Inspect Thoroughly: Whether buying or selling, a thorough inspection by a classic car expert can help identify potential problems or confirm the car's value.
- Check Documentation: Original paperwork, service records, and restoration receipts can significantly impact the car's value.
- Consider Professional Appraisal: For high-value cars, a professional appraisal can provide an accurate estimate of worth.
Conclusion
The 1967 Mercury Cougar is a timeless classic that continues to captivate car enthusiasts. Its value today depends on a variety of factors, but with proper care and attention, it can be a rewarding investment for collectors and enthusiasts alike. Whether you're buying or selling, understanding the market and the car's unique attributes is key to making the most of this iconic vehicle.
Frequently Asked Questions
What does XR7 mean on a Mercury Cougar?
experimental racing
It's been suggested that "XR-7" is a cipher for "experimental racing," and there was, in fact, a team of Cougars prepared by NASCAR specialist Bud Moore for drivers Dan Gurney and Parnelli Jones to compete in the 1967 Sports Car Club of America (SCCA) Trans-Am road-racing championship.
How many 1967 cougars are left?
For example, in 1967, there were 150,893 Cougars built. The database has records on approx 7,000. Of those, approx 4000 have been parted out, or condition is unknown. That leaves approx 3000 which is only a 2% survival rate.
What year of Mercury Cougar to avoid?
The Cougar has 2 generations, each with their own issues. Using the same PainRank™ system we've determined that you're better off avoiding the 8th generation (1999–2002).
How many 1967 cougars were made?
Production
| Model Year | Units |
|---|---|
| 1967 | 150,893 |
| 1968 | 113,720 |
| 1969 | 100,069 |
| 1970 | 72,343 |
What was the last year the Mercury Cougar was made?
2002
The Mercury Cougar is a series of automobiles that was sold by Mercury from 1967 to 2002. The model line is a diverse series of vehicles; though the Cougar nameplate is most commonly associated with two-door coupes, at various stages in its production, the model also was offered as a convertible and a hatchback.
What is the most desirable Mercury Cougar?
Today, Cougars from 1967 to 1970 are all very collectible, especially the convertibles. Of the near 375,000 Cougars built in its four years of production, only about 13,500 were ragtops. The most collectible, no surprise, are the 428 Cobra Jets, the 427 GTE, and the Eliminator CJ model.
Are Mercury cougars collectible?
1967 Mercury Cougar
But the big block 1967 Cougars still do well, spiking in 2022 just like the 1970 models. The small blocks have been more volatile over time, and a 390 big block Cougar is worth 25% more than a small block XR-7, and a whopping 44% more than a base small block Cougar.
What is the best year for a Mercury Cougar?
If you are looking for a used Mercury Cougar, this list of the best Years is one you should keep an eye on.
- 1967 Mercury Cougar (Best Years)
- 1968 Mercury Cougar (Best Years)
- 1969 Mercury Cougar (Best Years)
- 1970 Mercury Cougar (Best Years)
- 1971 Mercury Cougar (Good Years)
- 1972 Mercury Cougar (Good Years)
How much is a 1967 Mercury Cougar worth?
The value of a 1967 Mercury Cougar can vary greatly depending on its condition, mileage, options, and history. Typically, you can expect to pay around $15,533 for a 1967 Mercury Cougar in good condition with average spec.
How rare is a 1967 Mercury Cougar?
The 1967 and 1968 Cougar GT is even rarer, as just 11,959 units were built those years. These Cougar GTs came with powerful 390-V8 engines under the hood and we're good looking cars. However, the most rare is the 1968 GT-E version, where either a 427, 390 horse V8 or a 428 Cobra Jet 335 horse engine sat in waiting.
