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How much is a 2024 Ford Ranger going to cost?

The 2024 Ford Ranger is expected to be priced competitively in the midsize truck segment, with a starting MSRP (Manufacturer's Suggested Retail Price) ranging from around $28,000 to $40,000, depending on the trim level and optional features. This price range reflects the Ranger's position as a capable and versatile midsize pickup that offers a balance of utility, performance, and affordability.

Factors Influencing the 2024 Ford Ranger Price

Several key factors will influence the pricing of the 2024 Ford Ranger, including:

Trim Levels: The Ranger will be available in multiple trim levels, each with its own set of standard features and optional upgrades. Higher-end trims, such as the Lariat or Tremor, will typically carry a higher price tag than the base XL model.

Engine and Drivetrain Options: The Ranger's engine and drivetrain choices, such as the turbocharged EcoBoost engine or four-wheel-drive system, can also affect the overall price.

Cab Configuration: The Ranger will be offered in both extended cab and crew cab body styles, with the crew cab typically commanding a higher price due to its increased passenger and cargo space.

Optional Features and Packages: Customers can expect a wide range of optional features and packages, such as advanced safety technologies, premium audio systems, and off-road-focused equipment, which will add to the base price of the vehicle.

By considering these factors, prospective buyers can better understand the pricing structure of the 2024 Ford Ranger and make an informed decision that aligns with their budget and needs.

Comparison to Competitors

When compared to other midsize trucks on the market, the 2024 Ford Ranger's pricing is expected to be competitive. For example, the 2024 Chevrolet Colorado has a starting MSRP of around $25,000, while the 2024 Toyota Tacoma starts at approximately $27,000. The Ranger's pricing will likely fall within this range, offering a balance of features, capability, and value.

It's important to note that actual pricing may vary based on location, dealer incentives, and other market factors. Prospective buyers should research and compare prices from multiple dealers to ensure they are getting the best deal on the 2024 Ford Ranger.

How much should I pay for a 2024 Ford Ranger?

The price of the 2024 Ford Ranger starts at $34,415 and goes up to $45,375 depending on the trim and options.

Is the 2024 Ford Ranger a good truck?

Yes, the 2024 Ford Ranger is a good truck for its intended purpose, balancing comfort and capability with modern technology. It offers a steadier ride, a more modern and comfortable cabin, and strong performance for its class, though some reviewers note it can feel less refined than some rivals. Its suitability depends on your priorities, as it excels in daily driving and capability but may not be the top choice for those prioritizing ultimate off-road performance (unless it's the Raptor model) or the most luxurious interior.

This video provides an in-depth review of the 2024 Ford Ranger XLT, covering its features and performance: 56sAuto Buyers Guide | Alex on AutosYouTube · Jan 15, 2025
Pros

Capable and comfortable: The 2024 Ranger is capable for "truck stuff" like towing and hauling, while also providing a comfortable and easy-to-drive experience for daily use. Its wider body and revised suspension contribute to a steadier on-road ride.
Modern technology: The cabin is equipped with many of Ford's latest technologies and driver-assistance features, including a modern-looking interior with large screens.
Strong performance: The standard turbocharged engine delivers 270 horsepower and 310 lb-ft of torque, providing sufficient muscle for most tasks.
Robust engineering: It feels solid and secure, and its off-road capability is good, with impressive ground clearance and easy-to-use controls for the transfer case.

Cons

Engine refinement: Some reviewers find the standard 2.3L EcoBoost engine "buzzy" and underpowered in certain conditions, noting a slight delay before the turbo spools up.
Transmission issues: The 10-speed automatic transmission has been described as not being the smoothest, especially when paired with the 2.3L engine.
Interior functionality: Some minor issues have been reported, such as the inconvenient placement of the USB-C port and inconsistent wireless charging.
Handling: While the ride is comfortable, the handling can be reluctant when pushed, and some owners note a brittle ride on certain surfaces.

You can watch this video for a walkthrough of the 2024 Ford Ranger's interior and features: 1mThe Car Care Nut ReviewsYouTube · Nov 4, 2024
Who should consider it?

Daily drivers and occasional haulers: The Ranger is a great choice for those who need a reliable and comfortable truck for daily driving and occasional light-duty work.
Off-road enthusiasts: The new Ranger is a competent off-road vehicle, especially in the 4x4 configuration, making it suitable for weekend adventurers.
Tech-savvy buyers: The inclusion of modern technology and driver-assist features makes it an attractive option for tech-minded buyers.

Who might want to look elsewhere?

Performance-oriented buyers: Those seeking the most powerful engine or the most refined powertrain might find the base engine underwhelming.
Heavy-duty users: The Ranger may not be the best choice for those who frequently tow extremely heavy loads.
Off-road purists: While capable, the base models might not provide the extreme off-road performance that some enthusiasts seek, though the Raptor model aims to address this.

Which is better, Ford Ranger or Toyota Tacoma?

The better truck depends on your priorities: the Ford Ranger is generally better for performance, towing, and technology, with a more powerful engine and higher towing capacity, while the Toyota Tacoma is a top choice for buyers who prioritize proven reliability, resale value, and standard safety features. The Ranger has a more modern and upscale interior, whereas the Tacoma often provides a more traditional, utilitarian feel.

This video compares the interiors of the 2024 Ford Ranger and Toyota Tacoma: 36sM.G. ReviewsYouTube · Sep 21, 2024
Ford Ranger

Performance and towing: Offers more raw power with its turbocharged engines and boasts a best-in-class towing capacity of up to 7,500 lbs.
Technology and comfort: Features a more premium interior, a large touchscreen with advanced SYNC 4 infotainment, wireless Apple CarPlay/Android Auto, and a smoother ride.
Off-road: The Ranger Raptor is a standout performer with advanced off-road features.

Toyota Tacoma

Reliability and resale value: Has a long-standing reputation for dependability and higher resale value.
Standard safety features: Comes standard with a more comprehensive suite of driver-assistance and safety technologies on its entry-level models.
Powertrain options: Offers a hybrid powertrain option for those who want to maximize efficiency.

This video compares the performance of the 2025 Ford Ranger Raptor and Tacoma TRD Pro: 1mBros FOURR SpeedYouTube · Jul 15, 2025
Which one to choose

Choose the Ford Ranger if you prioritize engine power, best-in-class towing, and modern interior technology and are looking for the most potent performer in the midsize truck class.
Choose the Toyota Tacoma if long-term reliability, higher resale value, and a more comprehensive set of standard safety features are your top concerns.

What is the most common problem with a Ford Ranger?

The most common problem with Ford Rangers is transmission issues, including rough shifts, hesitation, and loss of power. Other frequent problems include engine misfires, stalling, oil leaks, and issues with the A/C blend door, especially in certain model years.

Powertrain problems
This video explains several problems with Ford Ranger engines, including overheating and oil leaks: 59sFuel ForceYouTube · Oct 13, 2025

Transmission: Many owners report rough or delayed shifting, hesitation, and power loss. Newer models with the 10-speed transmission have been particularly noted for these issues.
Engine: Misfires, hesitation, and stalling are frequently reported, sometimes caused by issues like exhaust valve recession or failing sensors.
Oil leaks: Oil leaks from the valve cover and oil pan gaskets can lead to low oil levels and premature engine wear.

Other common issues

A/C blend door: The blend door actuator is a common failure point that can cause the A/C to blow cold on one side and hot on the other. The fix is often expensive as it requires removing the dashboard.
Steering: Some models have reported clicking or clunking noises while steering.
Brakes: "Spongy" brakes are a recurring complaint on some models.

Potential solutions

Transmission: A custom tune or software update may help improve shifting performance on some models.
Engine: Replacing sensors or addressing the underlying cause of misfires and stalls is necessary. Regularly changing engine oil is critical to prevent damage from leaks.
A/C: For blend door issues, replacing the actuator and door assembly is the most permanent fix. While costly, there are updated parts available to prevent future failure.

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.