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How much was a Dodge Viper new?

The Dodge Viper was a high-performance sports car that was produced from 1992 to 2017. When new, the Viper carried a significant price tag, making it an exclusive and aspirational vehicle for many car enthusiasts. Let's take a closer look at how much a new Dodge Viper cost over the years.


Viper Pricing Through the Years


The original Dodge Viper, introduced in 1992, had a starting price of $55,000. This was a substantial amount of money at the time, putting the Viper firmly in the realm of exotic sports cars.


As the Viper evolved over the years, so did its price tag. The second-generation Viper, introduced in 1996, had a starting price of around $67,000. By the time the third-generation Viper debuted in 2003, the base price had risen to approximately $80,000.


The most expensive Viper was the fifth-generation model, introduced in 2013. This version had a starting price of around $100,000, reflecting the car's high-end performance and exclusivity.


Factors Influencing Viper Pricing


The Dodge Viper's high price tag was a result of several factors:



  • Performance and Exclusivity: The Viper was designed as a no-compromise, high-performance sports car, with a powerful V10 engine and a focus on driving dynamics. This level of performance, combined with the Viper's limited production numbers, contributed to its premium pricing.

  • Manufacturing Costs: The Viper was a hand-built, low-volume vehicle, which meant that the manufacturing costs were higher than for mass-produced models. This was reflected in the final price tag.

  • Brand Positioning: Dodge positioned the Viper as a halo car for the brand, showcasing its engineering capabilities and helping to build the brand's performance image. This exclusivity and brand positioning also allowed Dodge to command a higher price for the Viper.


While the Dodge Viper was never a mainstream, high-volume vehicle, its unique blend of performance, exclusivity, and brand positioning allowed it to command a premium price tag throughout its production run.

Why did Viper get discontinued?


The Dodge Viper's production officially ended in 2017 when the Conner Avenue Assembly plant was shut down. Slowing sales and anticipated challenges with meeting updated safety standards were cited as reasons for its retirement. Despite its official demise, the Viper's allure remains.



Who makes Viper engines?


Viper engine
ManufacturerChrysler
Production1992–2010 2012–2017
Layout
ConfigurationNaturally-aspirated 90° V10



How much was a brand new Dodge Viper?


If you're looking for a supercar that is bold, loud and uniquely American, the Dodge Viper SRT for 2017 is one step up from American muscle cars like the Chevrolet Camaro SS, Ford Mustang GT and Dodge Challenger SRT 396. The $90,000 starting price might be the only deterrent.



How much did a Dodge Viper cost in 1997?


They put the Viper GTS in the same league, but at a very minimal cost. In fact, the Viper coupe's base price of $66,000 makes this a true bargain.



Why was the Viper discontinued?


The Dodge Viper's production officially ended in 2017 when the Conner Avenue Assembly plant was shut down. Slowing sales and anticipated challenges with meeting updated safety standards were cited as reasons for its retirement. Despite its official demise, the Viper's allure remains.



Why is Viper so expensive?


To buy these highly exclusive Vipers, Collectors fight each other in bidding, which drives prices up. This stirs attention, which generates more demand. More demand raises prices, prompting some owners to sell, and others, to begin collecting and snatching up Dodge Vipers, often several at once.



Is Dodge making a 2025 Viper?


World. So buckle up as we explore everything this beast has to offer from its striking design to its mind-blowing. Performance and luxury urious interior. Let's get started.



What does SRT stand for?


Street & Racing TechnologyStreet and Racing Technology / Full name
SRT stands for “Street and Racing Technology,” but the SRT meaning goes deeper than that. Dodge SRT automobiles are made with the highest quality Dodge parts designed for high-octane performance. You'll reach 0-60 in seconds in any one of our SRT vehicles.



How much did a Dodge Viper cost in 1995?


The Viper actually has a retail price of about $54,500 and change, but the V-10-powered Viper is in such high demand that you'll likely pay the dealer about $10,000 over the sticker price.



How much did the original Dodge Viper cost?


In November 1991, the car was released to reviewers with the first retail shipments beginning in January 1992. The powerful two-seater, which sold for $52,000, sparked immediate interest in the Dodge brand among enthusiasts and the automotive press.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.