How much will a Toyota Crown cost?

In the United States, a new Toyota Crown commonly starts in the low-to-mid $40,000s and can reach around $60,000 for higher-trim or hybrid-only configurations. In Japan, the Crown generally ranges from roughly ¥4.8 million to about ¥7.0 million, depending on trim and options. Prices vary by market, taxes, destination charges, and dealer incentives.

The Crown’s price varies widely by market and trim, and can be influenced by powertrain choice, optional features, and local fees. This article provides current-market snapshots and explains the factors that affect the final sticker price.

Pricing snapshot by market

Below are typical new-car price ranges across major markets to give you a sense of where the Crown sits in the lineup.

United States

Before listing individual figures, note that U.S. pricing can fluctuate with incentives and dealer fees. The following ranges reflect common starting points and top-end figures for recent model years.

Before the list: Here are approximate price tiers you might encounter in the U.S. market.



• Base/entry trim: about $43,000–$46,000


• Mid-range trims: about $46,000–$54,000


• Top trims and hybrids: about $55,000–$60,000

Prices in the United States typically include destination charges but exclude tax, title, and registration. Availability and exact pricing can vary by region and dealer promotions.

Japan

In Japan, Crown pricing spans a broad range based on trim and hybrid configuration, with local taxes and fees factored in.

Before the list: The following ranges illustrate common Japanese-market price points for recent Crown models.



• Entry-level: ~¥4.8 million–¥5.3 million


• Mid-range hybrids: ~¥5.4 million–¥6.2 million


• High-end (Executive/Platinum hybrids): ~¥6.3 million–¥7.0 million

Prices in Japan reflect consumption tax, regional incentives, and dealer-specific options. For an exact quote, contact a local Toyota dealer.

What factors influence the final price

Several elements can push the final out-the-door price higher or lower, including the chosen trim level, optional packages (such as advanced driver-assistance tech, premium audio, or leather interiors), regional destination charges, taxes, and any dealer incentives or financing offers. Availability and market demand for the Crown can also affect pricing in a given region.

Used Toyota Crown pricing

Used Crown models provide a wide savings spectrum depending on year, mileage, condition, and market. Older generations typically cost significantly less than new models, while late-model pre-owned examples can command premium prices. Always verify vehicle history and consider a professional inspection when buying used.

Summary

The Toyota Crown commands different sticker prices around the world: in the U.S., roughly $43,000 to $60,000+ depending on trim and options; in Japan, roughly ¥4.8 to ¥7.0 million depending on configuration. Final prices are influenced by taxes, destination charges, incentives, dealer fees, and optional equipment. For the most accurate, up-to-date pricing, consult the official regional Toyota site or contact a local dealership.

How many miles per gallon will the 2026 Toyota Crown get?

42 city/41 highway/41 combined
MPG. * EPA-estimated 42 city/41 highway/41 combined mpg rating for 2026 Toyota Crown XLE, Nightshade Edition and Limited; EPA-estimated 29 city/32 highway/30 combined mpg rating for 2026 Toyota Crown Platinum.

Is the Toyota Crown bigger than a RAV4?

Yes, the Toyota Crown is larger than the RAV4 in terms of length and lower height, making it more of a luxury crossover wagon compared to the taller, traditional SUV shape of the RAV4. While the Crown has more interior passenger room and a longer body, the RAV4 offers more cargo space due to its taller design.
 

• Length: The Crown is longer and lower than the RAV4. 
• Passenger space: The Crown has more overall interior passenger room. 
• Cargo space: The RAV4 has more cargo volume, especially with the rear seats up, because it is taller. The Crown is longer and can accommodate longer items, but its lower height limits overall volume. 

Which is better, Toyota Crown or Camry?

The choice between a Toyota Crown and a Camry depends on your priorities: the Crown is a more upscale, powerful, and refined option for those prioritizing a premium experience and willing to pay more, while the Camry is the better choice for value-conscious buyers who need practicality, fuel efficiency, and a lower price point. The Camry offers better fuel economy and a lower starting price, while the Crown is more powerful, offers standard all-wheel drive, and has a taller, more SUV-like stance with a quieter, smoother ride.
 
You can watch this video to learn more about the design and features of the Crown and Camry: 29sAuto DetailsYouTube · Jun 30, 2025
Toyota Crown

• Pros: More powerful hybrid powertrain, a quieter and smoother ride, standard all-wheel drive, a more premium interior with more standard tech and comfort features, and a higher ground clearance for a more commanding view.
• Cons: Significantly higher starting price and lower fuel efficiency compared to the Camry. 

Toyota Camry

• Pros: Lower starting price, better fuel economy, and a choice of front-wheel drive or all-wheel drive. 
• Cons: A less powerful engine, a lower-riding sedan-like stance, and a less premium interior compared to the Crown. 

This video compares the Camry and Crown, highlighting their features and performance: 58sHawkeye RidesYouTube · Sep 5, 2024
Which one is better for you?

• Choose the Crown if you want a more luxurious and powerful car and your budget allows for a higher price tag. It's a good fit for those who want a unique vehicle that feels a step above a standard sedan. 
• Choose the Camry if your priority is value, fuel efficiency, and practicality. It's the sensible choice for a reliable daily driver that is more affordable and efficient for everyday use. 

How much is a fully loaded Toyota Crown?

The 2026 Toyota Crown has a starting sticker price of $42,535, with the range-topping Crown Platinum kicking off at $56,085. KBB Fair Purchase Price (national avg.) The pricing of the Toyota Crown falls between a more mainstream hybrid sedan like the Toyota Camry and a hybrid luxury car like the Lexus ES.