Is Acura still in business?
Yes, Acura is still in business as the luxury vehicle division of Japanese automaker Honda Motor Company. Acura has been producing premium automobiles, SUVs, and crossovers for the North American market since 1986.
Acura's History and Current Status
Acura was launched in 1986 as Honda's luxury vehicle division, making it one of the first Japanese luxury car brands. Over the decades, Acura has introduced a range of popular models, including the Integra, Legend, TL, and MDX. While Acura sales have fluctuated, the brand has remained an important part of Honda's North American operations.
In recent years, Acura has focused on refreshing its lineup and introducing new models to compete with other luxury automakers. Some of Acura's current top-selling vehicles include the RDX and MDX SUVs, as well as the TLX sedan. The brand continues to offer a mix of sedans, SUVs, and sports cars to cater to a variety of luxury vehicle buyers.
Acura's Future Outlook
Acura appears poised to continue its operations in the foreseeable future. As part of the Honda Motor Company, Acura benefits from the Japanese automaker's significant resources and engineering expertise. Acura is also investing in new technologies, such as electrification and advanced driver assistance systems, to keep its vehicles competitive in the luxury market.
While Acura may not have the same level of brand recognition as some European luxury marques, the company has a loyal customer base and a reputation for quality and reliability. As long as Honda remains committed to the Acura division, it seems likely that the brand will continue to be a player in the North American luxury vehicle segment.
Is Acura losing business?
In Q2 2025, Acura delivered an 11.8% sales increase, a strong rebound powered by the launch of the new ADX subcompact luxury SUV. Positioned at a more accessible $35,000–$38,000 MSRP, the ADX has quickly become an anchor for the brand, accounting for 20% of Acura's SUV sales in its first full month.
What is better, Lexus or Acura?
Choosing between Lexus and Acura depends on your priorities: Lexus excels in reliability, luxury, and resale value, while Acura offers better value, a sportier driving experience, and lower average repair costs. Lexus is known for its smooth, comfortable ride and has a stronger reputation for long-term durability, often reaching higher mileage, according to sources like Lexus of Freehold and Parma Car Care Specialists. Acura is praised for its performance-oriented design and offers a strong balance of luxury and affordability, notes Acura of Overland Park.
Lexus
- Reliability: Consistently ranks highest in dependability studies, with vehicles known for long-term durability.
- Luxury and Comfort: Focuses on a premium, comfortable, and quiet ride with high-quality materials.
- Resale Value: Holds a stronger resale value compared to Acura.
- Hybrid Options: Offers a wide range of hybrid and electric models, which Acura does not.
- Maintenance: Provides complimentary scheduled maintenance for the first two services on many new models.
Acura
- Value: Often considered the better value due to a combination of lower pricing, performance, and technology.
- Performance: Delivers a more sporty and dynamic driving experience.
- Repair Costs: Has lower average annual repair costs than Lexus.
- Safety: May have an advantage in specific safety awards, such as the 2025 IIHS Top Safety Pick ratings for certain models.
- Maintenance: Offers complimentary scheduled maintenance for the first year/12,000 miles on new models.
Which is right for you?
- Choose Lexus if: You prioritize the absolute best long-term reliability, a luxurious and quiet cabin, and a strong resale value.
- Choose Acura if: You are looking for a sportier feel, a better value proposition, and potentially lower running costs, while still getting a premium and reliable vehicle.
Who bought out Acura?
Acura is a luxury brand owned by the Honda Motor Company, which created it in 1986 to compete in the luxury market. While the parent company is Japanese, many Acura vehicles are manufactured in North America, particularly in Ohio.
- Ownership: Honda Motor Company owns the Acura brand.
- Purpose: Honda established Acura to be its premium, performance-driven luxury division, while Honda remains the mainstream brand.
- Manufacturing: A majority of Acura vehicles are built in North America, with key manufacturing plants in Ohio where the brand's history is rooted.
- Shared components: Acura shares many engine and drivetrain components with Honda vehicles, but Acura models often feature more powerful engines and advanced technology.
Why did they stop making Acura?
Lots of factors here: Conservative leadership, the pandemic, strained supply lines, reduced R&D budget, lack of a dedicated sports car platform, and decreasing demand for coupes/sedans.
