Is Acura still in business?
Yes, Acura is still in business as the luxury vehicle division of Japanese automaker Honda Motor Company. Acura has been producing premium automobiles, SUVs, and crossovers for the North American market since 1986.
Acura's History and Current Status
Acura was launched in 1986 as Honda's luxury vehicle division, making it one of the first Japanese luxury car brands. Over the decades, Acura has introduced a range of popular models, including the Integra, Legend, TL, and MDX. While Acura sales have fluctuated, the brand has remained an important part of Honda's North American operations.
In recent years, Acura has focused on refreshing its lineup and introducing new models to compete with other luxury automakers. Some of Acura's current top-selling vehicles include the RDX and MDX SUVs, as well as the TLX sedan. The brand continues to offer a mix of sedans, SUVs, and sports cars to cater to a variety of luxury vehicle buyers.
Acura's Future Outlook
Acura appears poised to continue its operations in the foreseeable future. As part of the Honda Motor Company, Acura benefits from the Japanese automaker's significant resources and engineering expertise. Acura is also investing in new technologies, such as electrification and advanced driver assistance systems, to keep its vehicles competitive in the luxury market.
While Acura may not have the same level of brand recognition as some European luxury marques, the company has a loyal customer base and a reputation for quality and reliability. As long as Honda remains committed to the Acura division, it seems likely that the brand will continue to be a player in the North American luxury vehicle segment.
