Is Ford bringing back the Edge?
Ford has announced that it will be discontinuing the popular Edge SUV after the 2023 model year. This marks the end of the line for the midsize crossover, which has been a staple in Ford's lineup since its introduction in 2006.
The Reasons Behind Ford's Decision
According to Ford, the decision to discontinue the Edge is part of the company's broader strategy to streamline its product portfolio and focus on its most popular and profitable models. The automaker has been shifting its emphasis towards trucks, SUVs, and electric vehicles, and the Edge no longer fits neatly into this new direction.
Key factors behind Ford's decision to discontinue the Edge:
- Declining sales: The Edge has seen a steady decline in sales in recent years, as consumers have gravitated towards larger SUVs and crossovers.
- Overlap with other models: The Edge's positioning in Ford's lineup has become increasingly crowded, with the smaller Escape and larger Explorer SUVs occupying similar market segments.
- Shift towards electrification: Ford is investing heavily in electric vehicles, and the Edge's internal combustion engine-based platform no longer aligns with the company's long-term goals.
While the Edge has been a reliable and popular model for Ford, the company's decision to discontinue it reflects the changing landscape of the automotive industry and the need to adapt to evolving consumer preferences and market demands.
What's Next for Ford Customers?
With the Edge being phased out, Ford customers will have several other SUV options to choose from, including the Escape, Explorer, and the all-new Mustang Mach-E electric crossover. The company has also hinted at the possibility of introducing new SUV models in the future to fill the void left by the Edge's discontinuation.
For those who have been loyal to the Edge over the years, the 2023 model year will be the last chance to purchase the SUV before it's gone for good. Ford has assured customers that it will continue to provide support and maintenance for the Edge even after production has ceased.
