Is Ford changing their logo?
As of November 2025, Ford has not announced a global logo redesign. The iconic blue oval remains the core emblem for the Ford brand, while the company has been expanding its branding strategy around its EV and commercial divisions.
Current status of Ford’s logo
The following points summarize what is publicly observable and what Ford has stated about its branding in recent years.
- The classic blue oval with the Ford script continues to serve as the primary emblem on most consumer vehicles, advertising, and official communications.
- Ford has reorganized its business into divisions, notably Model e (electric vehicles and software) and Ford Pro (commercial vehicles), leading to separate branding elements for those business units in some contexts.
- In certain materials—especially those focused on EV initiatives, digital experiences, and regional campaigns—division-specific marks may appear alongside or in place of the traditional oval, but the global Ford emblem remains in widespread use.
While a wholesale global logo change has not been announced, Ford’s branding strategy has shifted toward a multi-brand approach within the company, reflecting its push into electrification and commercial solutions.
Historical context of Ford’s emblem
Ford’s blue oval and script have been central to the company’s identity for more than a century. Though the brand has experimented with color palettes, typography, and badge design over the years, the blue oval has become one of the most recognizable corporate symbols worldwide. The current approach emphasizes continuity for consumers while allowing room for division-level branding to support new markets and product lines.
Brand strategy behind the branding changes
Ford’s leadership has described a strategy that prioritizes a consolidated consumer identity for the core Ford brand while enabling flexibility for its newer business units. This approach helps Ford present a unified image in traditional markets while signaling distinct capabilities in EVs and commercial vehicles.
Model e branding
Model e is Ford’s division dedicated to electric vehicles and software. In communications related to this unit, Ford has introduced distinct branding elements to differentiate EV initiatives from the legacy internal combustion engine lineup, without replacing the global Ford mark on the core brand.
Dealer networks and localization considerations
Local markets and dealerships may display division branding differently depending on regional marketing agreements and rollout timelines. This can create the impression of a logo change in some contexts, even if the central Ford emblem remains unchanged on most products and materials.
What to watch for in the future
Observers and analysts will be watching whether Ford formally unveils a broader refresh of its brand architecture or keeps the model separate—continuing to evolve the Model e identity alongside the traditional Ford brand. Any official global logo change would be announced through Ford’s corporate channels and major media outlets.
Summary: Ford has not announced a worldwide logo overhaul as of late 2025. The classic blue oval remains the primary emblem for the Ford brand, while the company is expanding its branding ecosystem to support its EV-focused Model e division and other business units. In practice, you may see division-specific marks in EV marketing and regional campaigns, but the traditional Ford logo endures in most contexts.
Did Ford change its logo?
Yes, Ford quietly updated its logo in late 2023, debuting on the 2024 F-150. The new design is a modernized, simplified version of the classic "blue oval" that removes the thin silver oval outline, enlarges the white "Ford" script, and replaces the chrome border with a simple white finish. The change makes the logo look flatter and more 2D, while still maintaining its iconic shape.
- Old vs. New: The previous logo had a chrome surround and a thinner silver outline within the blue oval.
- New Logo Features: The updated emblem has a more minimalist design with a simple white border, larger white script, and a flatter, two-dimensional appearance.
- Reasoning: Ford chose to keep the design familiar but updated it to a more modern and simpler look that aligns with current design trends.
- Rollout: The updated logo was first seen on the 2024 F-150, and it is expected to be applied to other Ford models in the future, though the timeline for a full rollout is not yet clear.
Why are people flipping their Ford logos?
While the Ford logo has been around for decades, many fans of the revolutionary car brand have discovered a trendy new way to appreciate it with a pop culture twist. By flipping their camera screen, some TikTokers have discovered that it spells out the word "brat".
What is the Ford slogan 2025?
Ford's slogan for 2025 is "Ready. Set. Ford.". This new global marketing campaign, launched in September 2025, replaces "Built Ford Proud" and focuses on empowering customers by positioning Ford as the spark that helps them achieve their full potential. The campaign aims to unify Ford's messaging worldwide and groups vehicles into three lifestyle categories: Build (F-Series, Maverick), Thrill (Mustang, motorsports), and Adventure (Bronco, Ranger).
- Global unification: "Ready. Set. Ford." is the first global campaign in over 15 years to unify Ford's messaging across different regions.
- Focus on people: The campaign emphasizes customers and their capabilities, with the slogan intended to be a catalyst for them to "reach their full potential".
- Lifestyle categories: It organizes the vehicle lineup around three distinct lifestyles:
- Build: For those who work and create, like the F-Series and Maverick.
- Thrill: For performance-oriented drivers, such as those who drive the Mustang.
- Adventure: For explorers and off-road enthusiasts, like the Bronco and Ranger.
- Marketing: The campaign features a voiceover by actor Bryan Cranston and was first launched during Amazon's Thursday Night Football.
Why did Ford change their slogan?
That two-year planning effort culminates today as Ford debuts a new tagline and marketing strategy meant to unify its messaging globally while taking less of a so-called vehicle-first mindset to focus more on the consumer lifestyles those vehicles serve.
