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Is Infinity considered a luxury car?

No, Infinity is not considered a luxury car brand. Infinity is a division of Nissan, a mainstream Japanese automaker, and its vehicles are positioned as premium but not true luxury models.


What is Infinity?

Infinity is the luxury vehicle division of Nissan, a major Japanese automaker. Established in 1989, Infinity was created to compete with other premium and luxury car brands like Lexus, Acura, and Cadillac. Infinity models are designed to offer more upscale features, materials, and performance compared to standard Nissan vehicles, but they are not priced or positioned at the same level as true luxury brands.


Luxury Car Characteristics

True luxury cars are typically defined by several key characteristics:



  • Prestigious brand image and heritage

  • Exceptional build quality and attention to detail

  • Powerful, high-performance engines

  • Luxurious, well-appointed interiors

  • Advanced technology and safety features

  • Exclusivity and high price points


While Infinity models share some of these attributes, they generally fall short of the level of luxury, exclusivity, and prestige associated with brands like Mercedes-Benz, BMW, Audi, and Lexus.


Infinity as a Premium Brand

Infinity is positioned as a premium brand, offering more upscale features and performance than standard Nissan models. However, Infinity vehicles are still mass-produced and priced below true luxury competitors. They lack the brand cachet, craftsmanship, and exclusivity that define the luxury car segment.


So in summary, while Infinity is a more premium brand than Nissan, it is not considered a true luxury car manufacturer. Infinity occupies a middle ground between mainstream and luxury, offering an enhanced driving experience and features at a lower price point than the top luxury marques.

Where does INFINITI rank among luxury cars?


Infiniti's ranking varies depending on the report, but it is consistently recognized as a top luxury brand. For example, it ranked second in the 2024-2025 Automotive Reputation Report and first in the 2023 Automotive Reputation Report. However, a Consumer Reports study ranked it fifth among luxury brands for overall performance.
 

  • Automotive Reputation Report:
    • 2024-2025: Ranked second among luxury brands with a score of 738. This is the fourth consecutive year it has been recognized among the top luxury brands. 
    • 2023: Ranked first among U.S. luxury brands. 
  • Consumer Reports:
    • Ranked fifth among luxury brands. This ranking is based on factors such as new car reliability, owner satisfaction, and road tests. 



What is a common problem with INFINITI?


CVT Shuddering and Jerking in INFINITI Vehicles
One of the most common Infiniti transmission problems is shuddering or jerking during normal driving. Many drivers first notice it when pressing the gas and the car hesitates before speeding up.



Is Lexus or INFINITI more luxury?


Lexus is often considered more luxury due to its perceived higher resale value, stronger safety reputation, and reputation for reliability, which can translate to a more refined and dependable experience. Infiniti is often positioned as a sportier alternative that can offer advanced technology and a bolder aesthetic, potentially at a more competitive price point. However, both brands are very close competitors, and the "more luxury" choice can depend on the specific model and individual priorities. 
You can watch this video to see a comparison between Lexus and Infiniti's luxury SUV models: 51sEdmunds CarsYouTube · Aug 21, 2025
Lexus

  • Perceived as more reliable and dependable: This can lead to a more worry-free ownership experience. 
  • Higher resale value: Lexus models consistently win awards for resale value, which can be a key consideration for long-term ownership. 
  • Stronger safety reputation: Lexus vehicles frequently receive more safety awards and come standard with more comprehensive safety features. 
  • More traditionally luxurious interiors: Some reviews suggest Lexus interiors feel more premium in build quality, though the design may be more minimalist. 

Infiniti
  • Sportier and bolder styling: Infiniti often has a more aggressive and modern aesthetic, which some drivers prefer. 
  • Advanced technology: Some models feature innovative technologies like advanced driver assists and innovative dual touchscreens. 
  • Potentially better value: Infiniti can sometimes offer a more budget-friendly entry into the luxury market, especially in base trims, with features that are often standard where they may be optional on Lexus models. 
  • Can offer more space and utility: In some comparisons, specific Infiniti models offer more cargo space and towing capacity than their Lexus counterparts. 

This video compares the interior and features of Lexus and Infiniti SUVs: 55sBen HardyYouTube · Apr 6, 2025



What classifies a car as luxury?


A car is considered a luxury vehicle due to its high-quality materials, advanced technology, superior performance, and exclusive features that prioritize comfort and a premium driving experience. These vehicles are often distinguished by the brand's reputation for craftsmanship, innovation, and a sophisticated aesthetic, and are built with premium materials like real leather, wood, and carbon fiber.
 
This video discusses the features that define a luxury car: 46sExoticCar PlayPlaceYouTube · Jul 10, 2024
Materials and comfort

  • Premium interior materials: High-end materials such as genuine leather, real wood, or carbon fiber are used throughout the cabin. 
  • Advanced comfort features: Amenities like heated and cooled seats, heated steering wheels, and massaging seats are standard or common. 
  • Quiet and refined cabin: A focus is placed on creating an isolated and exceptionally quiet interior, achieved through sound insulation and a smooth ride from features like active suspension. 

Technology and safety
  • Cutting-edge technology: Luxury cars are often at the forefront of automotive technology, featuring advanced infotainment systems, heads-up displays, and sophisticated driver-assistance features like adaptive cruise control and parking assist. 
  • Advanced safety features: Safety technology is a hallmark of luxury vehicles, often exceeding the standard in non-luxury models. 

Performance
  • Powerful and smooth engines: Luxury cars are equipped with powerful engines that provide both exhilarating performance and a smooth, efficient driving experience. 
  • Advanced engineering: This includes superior engineering and a focus on a dynamic and secure ride, which can include advanced suspension systems that adjust for road conditions. 

Brand and exclusivity
  • Brand reputation: The car's brand prestige plays a significant role, with luxury brands like Audi, BMW, Mercedes-Benz, and others having a long-standing reputation for quality and craftsmanship. 
  • Higher price point: Luxury vehicles generally have a higher starting price and may also have a greater potential for customization and bespoke options. 

You can watch this video to learn about the history and heritage of luxury brands: 1mMotormouthYouTube · Feb 20, 2024


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.