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Is Infinity considered a luxury car?

No, Infinity is not considered a luxury car brand. Infinity is a division of Nissan, a mainstream Japanese automaker, and its vehicles are positioned as premium but not true luxury models.


What is Infinity?

Infinity is the luxury vehicle division of Nissan, a major Japanese automaker. Established in 1989, Infinity was created to compete with other premium and luxury car brands like Lexus, Acura, and Cadillac. Infinity models are designed to offer more upscale features, materials, and performance compared to standard Nissan vehicles, but they are not priced or positioned at the same level as true luxury brands.


Luxury Car Characteristics

True luxury cars are typically defined by several key characteristics:



  • Prestigious brand image and heritage

  • Exceptional build quality and attention to detail

  • Powerful, high-performance engines

  • Luxurious, well-appointed interiors

  • Advanced technology and safety features

  • Exclusivity and high price points


While Infinity models share some of these attributes, they generally fall short of the level of luxury, exclusivity, and prestige associated with brands like Mercedes-Benz, BMW, Audi, and Lexus.


Infinity as a Premium Brand

Infinity is positioned as a premium brand, offering more upscale features and performance than standard Nissan models. However, Infinity vehicles are still mass-produced and priced below true luxury competitors. They lack the brand cachet, craftsmanship, and exclusivity that define the luxury car segment.


So in summary, while Infinity is a more premium brand than Nissan, it is not considered a true luxury car manufacturer. Infinity occupies a middle ground between mainstream and luxury, offering an enhanced driving experience and features at a lower price point than the top luxury marques.

Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.