Loading

Is Subaru a Chinese or Japanese company?

Subaru is a Japanese company.


The question about whether Subaru is Chinese or Japanese touches its origins, ownership, and global operations. This article explains Subaru’s nationality, corporate structure, and branding to clarify the distinction.


Key facts about Subaru's nationality and ownership:



  • Subaru is a Japanese automaker and brand operated by Subaru Corporation.

  • Subaru Corporation is headquartered in Tokyo, Japan, and traces its roots to Fuji Heavy Industries, a Japanese company.

  • Toyota Motor Corporation holds a minority stake in Subaru's parent company as part of a strategic alliance that includes technology sharing.

  • Subaru is not Chinese; while it has global production and operations, its origin and governance are Japanese.


These items summarize the core aspects that define Subaru's nationality and corporate relationships.


Origins and corporate structure


Subaru originated in Japan as Fuji Heavy Industries after World War II. In 2017, the company reorganized under the brand name Subaru Corporation to oversee the Subaru automobile division and related operations. The name “Subaru” comes from the Japanese word for the Pleiades star cluster, which is also represented in the brand’s six-star logo.


Japanese origins


The automotive group began in Japan and remains rooted in Japanese design, engineering, and governance. The Subaru brand has long been associated with Japanese manufacturing standards and a distinctive engineering philosophy.


Ownership relations


Subaru Corporation maintains a Japanese corporate structure, while Toyota Motor Corporation operates as a separate, minority investor and strategic partner. The alliance centers on collaboration on technology, platforms, and supply chains, rather than a Chinese ownership model.


Global presence


Subaru markets its vehicles worldwide and operates manufacturing facilities outside Japan as part of a global production network. Despite its international footprint, the company’s core leadership, branding, and primary corporate governance remain Japanese.


Summary


In short, Subaru is a Japanese company and brand, governed by a Japanese parent company with a strategic partnership with Toyota. It is not Chinese, though it maintains a global presence in production and markets around the world.

Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.