Is the Solterra selling well?
The Subaru Solterra, Subaru's first all-electric SUV, has been a topic of interest among car enthusiasts and eco-conscious drivers alike. As the automotive industry shifts towards electric vehicles (EVs), many are curious about how well the Solterra is performing in the market. In this article, we’ll explore the factors influencing its sales and whether it’s meeting expectations.
What Makes the Subaru Solterra Stand Out?
The Solterra is a collaboration between Subaru and Toyota, sharing its platform with the Toyota bZ4X. It offers a combination of Subaru’s signature all-wheel-drive capability and Toyota’s expertise in EV technology. Key features include:
- All-electric powertrain with an estimated range of over 220 miles per charge.
- Subaru’s symmetrical all-wheel-drive system for enhanced off-road performance.
- Advanced safety features, including Subaru’s EyeSight Driver Assist Technology.
- A spacious and modern interior designed for comfort and practicality.
These features make the Solterra an appealing choice for those looking to transition to an EV without sacrificing the ruggedness and reliability Subaru is known for.
How Are Sales Numbers Looking?
While Subaru has not released detailed sales figures for the Solterra as of early 2025, initial reports suggest a mixed reception. The Solterra has faced challenges common to many new EVs, including:
- Limited availability in certain markets, which has restricted its reach.
- Competition from other EVs in the same price range, such as the Tesla Model Y, Ford Mustang Mach-E, and Hyundai Ioniq 5.
- Concerns about charging infrastructure, particularly in rural areas where Subaru traditionally has a strong customer base.
Despite these challenges, the Solterra has been praised for its off-road capabilities and eco-friendly design, which align well with Subaru’s brand identity. Early adopters have shown enthusiasm, but broader market penetration may take time as Subaru ramps up production and addresses supply chain issues.
What Does the Future Hold for the Solterra?
The success of the Solterra will depend on several factors, including Subaru’s ability to scale production, expand its EV lineup, and invest in marketing efforts to educate consumers about the benefits of electric vehicles. Additionally, improvements in charging infrastructure and government incentives for EV buyers could play a significant role in boosting sales.
As the automotive industry continues to evolve, the Solterra represents an important step for Subaru in the transition to a more sustainable future. While it may not yet be a top seller, its unique features and alignment with Subaru’s values give it the potential to carve out a niche in the growing EV market.
Conclusion
The Subaru Solterra is an exciting addition to the EV market, offering a blend of Subaru’s ruggedness and Toyota’s EV expertise. While its sales performance has been modest so far, it has the potential to gain traction as Subaru addresses initial challenges and expands its EV offerings. For now, the Solterra is a promising start for Subaru’s electric journey.
Frequently Asked Questions
Does the Subaru Solterra qualify for the $7500 rebate?
New 2024 Subaru Solterra models leased through Subaru's preferred lender are eligible for a $7,500 incentive that will be used to lower the lease payment. Additional incentives, tax credits, and discounts may be available based on your location and employer.
Are solterras reliable?
It gets an even lower predicted ownership satisfaction score of 2/5, or 40/100. Consumer Reports says, "We expect the 2024 Solterra will have about average reliability compared to the average new car. This prediction is based on data from 2023 models."
Why is Subaru shutting down production?
The shutdown is because of interruptions in the supply of certain parts. The Subaru plant closure directly affects the refreshed 2022 Subaru Forester and the hot 2022 Crosstrek models for U.S. customers.
Will there be a 2025 Solterra?
The 2025 Subaru Solterra will start at $38,495 MSRP -- $6,500 less than the 2024 model -- before applicable federal, state, and local tax credits, and arrive at retailers nationwide early next year. The 2025 Subaru Solterra is available in Premium, Limited, Touring, and new Touring Onyx Edition trim levels.
Is Subaru Solterra being discontinued?
While the 2025 Solterra is set to launch in markets outside of Canada, such as the U.S., Subaru emphasized that the model has not been discontinued. It will continue to be part of Subaru's global vehicle lineup.
How many Solterra sold?
Sold to 8,063 new owners, the Subaru Solterra showcases an excitable, almost 74% leap in sales compared to the same period in 2023, when only 4,645 units were sold.
What is the most sold EV car in the world?
The Tesla Model Y
The Tesla Model Y was the world's most popular plug-in electric vehicle with worldwide unit sales of roughly 1.2 million in 2024.
How many miles can a Subaru Solterra last?
227 miles
The 2024 Subaru Solterra EV range reaches up to an EPA-estimated 227 miles with standard Symmetrical All-Wheel Drive. The all-electric, zero-emission StarDrive® electric powertrain provides you with eco-friendly performance that allows you to cruise for miles on end without having to worry about constant pit stops.
Is the Subaru Solterra selling well?
The Solterra has the most significant gain in the percentage of sales compared with last year and to any Subaru model in SOA's lineup. Solterra has increased 58.6 percent year over year. In 2023, through the first nine months, Subaru of America sold 5.763 EVs compared with 9,137 in 2024. It's up a record 58.6 percent.
Will there be a 2024 Solterra?
As with the 2023 model, the 2024 Solterra packs astonishing power, particularly for an electric vehicle. Both the 2023 and 2024 Solterra EVs are equipped with StarDrive® technology, featuring dual motors and a durable battery. Both model year EVs generate 215 horsepower (hp) and 249 pound-feet of torque.
