What are Ford trucks called in Mexico?
Ford trucks in Mexico are branded under the Ford F-Series, with the F-150 being the most widely known model; in earlier years, some trucks carried the regional nickname "Lobo," but current models use the official F-Series names.
To understand how Ford trucks are named in Mexico, it's helpful to review the current lineup available there and note the historical branding that shaped consumer perception.
Current Ford pickup lineup in Mexico
These are the models most commonly marketed and sold in Mexican showrooms today.
- Ford F-150
- Ford F-250
- Ford F-350
- Ford Ranger
The core offerings reflect Ford’s global F-Series strategy in Mexico, with the Ranger serving as the midsize alternative to the full-size F-Series.
Historical branding and regional naming
Here is how naming has evolved in the Mexican market and what it means for buyers today.
- The local nickname "Lobo" (wolf) was used in some periods for the F-Series pickups in Mexico, notably for the F-150, as part of regional branding.
- Ford subsequently standardized the naming to the global F-Series designation—F-150, F-250, F-350—across Latin America, including Mexico, during the 2010s and beyond.
- The Ford Ranger remains a distinct model with its own name, rather than being folded into the F-Series.
- Today there is no official current-model branding using the "Lobo" name; buyers see F-150, F-250, F-350, and Ranger in advertising and dealer inventories.
In short, Mexico’s truck branding now aligns with Ford’s global naming, emphasizing the F-Series lineup and the Ranger, while the regional nickname has faded from official use.
Summary
In Mexico, Ford’s pickup trucks are officially named as part of the F-Series, with the F-150, F-250, and F-350 leading the full-size range and Ranger serving as the midsize option. A historical regional nickname, Lobo, appeared in the past but is no longer used in current model naming. Buyers today encounter a naming scheme that mirrors Ford’s global strategy across Latin America.
What trucks does Ford make in Mexico?
Trying to claim things I haven't earned honest man this carries all three bench seats stadium. Seating. Back barn doors. This started its life as an F-150 in Detroit got shipped to Mexico they built.
Are Ford trucks sold in other countries?
Ford Trucks, the heavy commercial vehicle brand of Ford Otosan, which continues to strengthen in international markets with its ongoing dealer structuring efforts in the Middle East, North and Sub-Saharan Africa, Russia and the Turkic Republics, now carries its global growth to the European market.
What is the F-150 called in Mexico?
Street-Bred Performance and Style
In their official announcement, Ford highlighted that while the “Lobo” (Spanish for “wolf”) name has a rich history on premium F-150s in Mexico, this is the first time it's been unleashed in the U.S. as a dedicated street truck.
What is the Mexican slang for pickup truck?
troca. A colloquial term used in Mexican Spanish for a pick-up truck or any large vehicle.
